The Best Personal Branding Books of All Time

Discover the most influential personal branding books, recommended by leaders, experts, and readers worldwide

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Recommendations by Daymond John, Jay Baer, Isaac Mashman, Dianne Joy NM Agudilla and 58 others

Not sure what to read? Our AI can suggest the most recommended Personal Branding books!

1
Book Cover of Mark W. Schaefer - KNOWN: The handbook for building and unleashing your personal brand in the digital age

By Mark W. Schaefer – Bestselling author and marketing expert (you?) 

4.78
| 2017 | 255 Pages
Recommended for: 
Professionals seeking personal branding strategies. Ages 12 to Adults.
You will:
  • Learn how to build a personal brand that stands out in a crowded market.
  • Discover actionable strategies to enhance your visibility and influence online.
  • Understand the importance of authenticity in personal branding and marketing.
  • Explore case studies of successful individuals who have built their brands effectively.
  • Gain insights into navigating the challenges of personal branding in the digital age.
Reviews:
Insightful Advice
Actionable Steps
Engaging Stories
Practical Framework
Easy to Follow
Repetitive Examples
Too Simplistic
  • New York Times Bestseller
  • Rated Amazon Best Book of the Year
Recommended by Jay Baer, Douglas Burdett, Christin Jones Kardos and 2 others
Chris StrubCo-signing across platforms here: ‘Known’ by markwschaefer is the best marketing/personal branding book I’ve ever read. It will kickstart and transform your mindset and should be atop your 2022 reading list
Mark SchaeferThank you so much! RT edmaxwell: markwschaefer aerialvideosusa Just listened to “Known” on a long drive. Excellent. Now I want the paperback version to highlight. Great concepts. I recommend the book to everyone
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2
Book Cover of Carol J. Kaemmerer - LinkedIn for the Savvy Executive, Second Edition: Promote Your Brand with Authenticity, Tact and Power

By Carol J. Kaemmerer – Internationally recognized personal branding expert (you?) 

4.78
| 2020 | 144 Pages
Recommended for: 
Executives and professionals seeking career advancement. Beginner to Intermediate readers.
You will:
  • Learn how to effectively present your personal brand on LinkedIn.
  • Discover strategies to enhance your visibility and influence.
  • Understand the importance of a strong LinkedIn profile for career advancement.
  • Implement actionable steps to improve your LinkedIn presence.
  • Explore ways to leverage LinkedIn for networking and relationship building.
Reviews:
Actionable Tips
Clear Guidance
Comprehensive
Well-Structured
Engaging
Repetitive
Too Basic
  • New York Times Bestseller
  • Rated Amazon Best Book of the Year
Recommended by Jeffrey Hayzlett, Margaret Ricci, Cheryl Leitschuh and 9 others
Jeffrey HayzlettThis book will open up a new world of possibilities that will make any executive who reads it even savvier. After all, your network is your net worth
Margaret RicciIf you are an executive, a new leader, a new entrepreneur or someone in transition, this book is for you! Carol does a masterful job of walking you through everything you need to know to create a stunning LinkedIn profile or to put real meat on the bones of a bare one. With its To-Do Lists at the end of every chapter and the final Checklists at the end of the book, nothing is left undone. The book is approachable and action-oriented to make the most of your time and get you the LinkedIn profile you always dreamed of having! Kudos, Carol, on this latest edition!
Cheryl LeitschuhCarol has a gift for combining strategy with action. Her clear discussion of the 'ins and outs' of LinkedIn create the why it is important. BUT, she doesn't stop there. She answers the 'so what does this mean for me and what do I do next?'. I also appreciate her on-going commitment to provide updated information through her LinkedIn articles and training. Her commitment to what she does, and who she is, is clear in reading this book and her on-going resources
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Personal Branding Book made by AI

By TailoredRead – AI that creates personalized books for you 

4.98
| 2025 | 30-300 pages
Learn Personal Branding faster with a book created specifically for you by state-of-the-art AI. Our AI has vast knowledge of Personal Branding, and will craft a custom-tailored book for you in just 10 minutes. This tailored book addresses YOUR unique interests, goals, knowledge level, and background. Available for online reading, PDF download, and Kindle, your custom book will provide personalized insights to help you learn faster, expand your horizons, and accomplish your goals. Embark on your Personal Branding learning journey with a personalized book - made exclusively for you.
Recommended for: 
All readers across all knowledge levels.
You will:
  • Get a Personal Branding book tailored to your interests, goals, and background
  • Receive a book precisely matching your background and level of knowledge
  • Select which topics you want to learn, exclude the topics you don't
  • Define your learning goals and let your book guide you to accomplish them
  • Get all the knowledge you need consolidated into a single focused book
Reviews:
Insightful
Focused
Highly Personalized
Easy to Read
Engaging
Actionable
Up-to-Date
3
Book Cover of Karen Kang - BrandingPays: The Five-Step System to Reinvent Your Personal Brand

By Karen Kang – Recognized brand strategist and CEO of BrandingPays LLC (you?) 

4.75
| 207 Pages
Recommended for: 
Professionals and entrepreneurs seeking branding guidance. Ages 12 to Adults.
You will:
  • Learn how to position yourself for the best opportunities in your career.
  • Discover how to clearly communicate your unique value to others.
  • Understand how to leverage influencers to accelerate your reputation.
  • Develop a Brand Action Plan for both online and offline success.
  • Identify areas of improvement in your personal and professional branding.
Reviews:
Well-Structured
Informative
Step-by-Step
Practical Examples
Clear Instructions
Overkill
Too Detailed
  • New York Times Bestseller
  • Rated Amazon Best Book of the Year
Recommended by Regis McKenna, Maureen McNulty, Leonard Lodish and 6 others
Regis McKennaKaren is the master of personal branding
Maureen McNultyThe wait is over! This book is one you'll want to own and revisit again and again
Leonard LodishA no-nonsense, practical, operational, data-based and strategically sound method for improving everyone’s personal brand
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