The Best New CMO Books To Read In 2025

Dive into the future of marketing with this indispensable guide for ambitious B2B CMOs. In an era where AI is rapidly transforming every facet of marketing and the go-to-market process, this book is your playbook for staying ahead. Discover how to weave AI into your marketing strategy and use it to master the art of revenue generation across the go-to-market process. Your blueprint for success awaits—grab your copy and start forging the future of B2B marketing.

"The Ultimate Guide on How To Start a Fractional CFO Business" is a comprehensive manual designed to empower individuals with the knowledge and tools needed to launch and operate a successful fractional CFO (Chief Financial Officer) business. Through a blend of practical advice, actionable strategies, and insider insights, the author navigates readers through every aspect of establishing and scaling a fractional CFO business.

From understanding the role of a fractional CFO to crafting a compelling value proposition and acquiring clients, this guide offers a step-by-step blueprint for aspiring entrepreneurs in the financial services sector.

In his 2019 book, The Indispensable Brand, Mitch Duckler took major brands to task for the “identity crisis” they faced with so many of them indistinguishable from one another, failing at arguably the most important job of brand management―differentiation. Then he offered a best practices workflow for becoming an indispensable brand and sustaining that brand excellence over time. Now in The Future-Ready Brand, Duckler looks to a new set of challenges facing the world’s leading brands and turns to the world’s most influential brand officers themselves to find solutions to these challenges.

Here Mitch goes one-on-one with over 40 Global 1,000 CMOs to discover how they are navigating the confluence of shifting societal forces and emerging technologies that are impacting how every brand will thrive in the future. Duckler’s book unfolds in three sections…. Section I: SOCIETAL SHIFTS. How Brands Will Need to Be Positioned. 1: The Purpose of Brand Purpose. 2: Beyond Health…to Wellness. 3: The Emergence of Gen Z. Section II: TECHNOLOGY INNOVATIONS. How Brands Will Need to Be Personalized. 4: AI and the Personalized Brand Experience. 5: XR and Metaverse…a New Definition of “Reality”. 6: The (Gradually) Emerging Web3. SECTION III: COMMERCIAL TRENDS. How Brands Will Need to Be Promoted. 7: The Fourth Evolution of Content Marketing. 8: How Technology Is Perfecting Gamification. 9: The Evolving Influence of Influencers. Packed with insights and applications from the CMOs of the world’s most prestigious brands (including Abbott, Accenture, Ally Financial, American Eagle, BMW, Boston Scientific, Canva, CapitalOne, Caterpillar, Coca-Cola, Coty, CVS Health, Danone, Deloitte, Deutsche Telekom, H&R Block, Herbalife, Hilton, IBM, John Hancock, Juniper Networks, Kohler, KPMG, Lagunitas, Lexus, McDonald's, Moderna, New Balance, PepsiCo, Polar, Progressive, PwC, Salesforce, SEE, Sephora, Telefonica, Travelers, Unisys, UPS, UScellular, Wells Fargo, Yum Brands) The Future-Ready Brand is already required reading for every marketer looking to successfully navigate this fast arriving future.