Ashley Galina Dudarenok

A behind the scenes look at how, in only a few short years, Alibaba CEO Jack Ma’s vision of "The New Retail", where 800 million consumers take for granted a world of convenience unimagined anywhere else, has become a reality. This complete integration of online, offline, technology and entertainment has changed the rules of commerce forever. We unpack how a perfect storm of smart devices, digital payments, e-commerce and the need to modernize physical stores led to a complete reimagining of 5,000 years of buying and selling products and services. The long battle between bricks and clicks is over, and the winner is The New Retail.

Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai. Some key features of The New Retail include:. the ability to buy anything, anywhere, anytime, any wayretail-tainment as a brand and retail driver virtual reality enhanced stores see-now-buy-now streaming videos interactive social commercesmart, connected, experience-first physical retail environments15 minute on-demand delivery You will not only discover what the New Retail is and how to participate in the ecosystems and habitats in China that make it work, but hopefully you will be inspired to adapt the technologies, ideas and consumer-centric vision of New Retail into your business, life, brand and products. Key takeaways from the book include:. How the elements that make up New Retail were honed in China and why they came together to create a new model Who built the New Retail, why they did and why it worksWhy The New Retail is about ecosystems and habitats, not channels and e-commerceWhat are the "4 Cs" you need to deliver New Retail and how to use the "4 Us" to do it.Why omnichannel is a dead concept and why it’s been replaced by a unified channelA deep dive on the New Retail models and ecosystems of Alibaba, JD, Tencent and othersWhat drives the modern Chinese consumer, and why you need New Retail expertise to win them overHow the New Retail is going globalHow and why you should adopt it Between them, Michael Zakkour, Tompkins International VP of Asia Strategy, Digital Commerce and New Retail, and Ashley Galina Dudarenok, serial entrepreneur, founder of ChoZan and Alarice, have decades of experience in consumer, market and digital strategy in China and Asia and are thought leaders in retail, consumer products, social media, and logistics. Their insights on China’s New Retail and its global spread are sure to provide the reader with a window into a world, a model and a way of life that is thriving in the East and heading West. “The gravitational force of retail has moved east and industry executives thatignore this monumental shift do so at their peril. “New Retail” is a concise, nononsenselook into one of the most profound revolutions in retail history. AuthorsMichael Zakkour and Ashley Galina Dudarenok provide a clear and welldocumentednarrative on how companies like Alibaba, JD and Tencent are, quiteliterally, reinventing the modern concept of retail.”. — Doug Stephens, Founder of Retail Prophet and Author of Reengineering Retail: The Future of Selling in a Post-Digital World. New Retail: Born In China Going Global will help you understand one of the world’s most crucial markets. Give it a read and get ahead of the game.

If you want to expand your business to the world’s largest e-market, this is the book you need. In this extended and updated edition, Ashley Galina Dudarenok expands her analysis to include the booming technology scene in China, where two giants — Alibaba and Tencent — are engaged in an epic rivalry. You’ll also learn how new technologies, like supercomputing, blockchain technology and artificial intelligence, are playing a role as the epicenter of tech innovation moves East and how Chinese corporations are making big moves on the world stage. What’s new:.

New Retail and the Future of Commerce in ChinaAlibaba vs TencentSocial Ranking 2020Technology and Shifting EpicentersChina Going GlobalChina’s Soft Power. This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand. “Social media in China, the world’s largest, digitally-savvy consumer market, is changing at warp speed. With it come new and innovative ways for companies to communicate with their users about their products and services. And the difference between those who know how to do digital marketing right in China and those who don’t can be huge. Ashley’s book is a great read on this topic and it shows how to do digital marketing on social media in China right.”. – Edward Tse, Founder and CEO of Gao Feng Advisory Company, and author of China's Disruptors. “Ashley Galina Dudarenok has written a clear, analytical guide to digital marketing on Chinese social media. Merely projecting Western e-marketing onto the Chinese markets and platforms is unlikely to work; Dudarenok explains in readable detail why not and what to do about it.”. – Peter Gordon, Editor of Asian Review of Books. “With the convergence of consumerism, social media and mobile payments in China, the time is right for this book. Dudarenok gives both nuanced insights and practical recommendations for companies seeking success in penetrating this complex market.”. – Fredda McDonald, Managing Director of World 50. If you’re ready to buy it, scroll up and click "Add to Cart" now!

Want to know more about influencer marketing in the world’s largest and fastest growing online market? This is the second book in our series guiding you through China’s digital space. China is one of the most attractive markets in the world and collaborating with bloggers, KOLs and influencers is essential if you want to find a place in the consumer’s heart. Don’t know where to start? This book will help newcomers and experienced marketers alike gain insight and take action. You’ll learn about:.

The Most Influential KOL Platforms and How They WorkHow to Find and Select the Right Influencer for YouThe Ins and Outs of Effective KOL CampaignsKOLs in action: Revealing Case Studies. If you need a clearer understanding of one of the most dynamic marketing areas in China, this book is for you. Over her 12 year marketing career in China and Hong Kong, serial entrepreneur Ashley has plenty of social media savvy to share. As a writer and former influencer with 400,000 fans on Chinese social media, Lauren Hallanan has firsthand experience and valuable insider knowledge. Together, they deliver actionable tips and key insights into the world of influencers and opinion leaders in China. “Nowhere more than China, no time more than now, working with influencers isn't just important, it's critical. It sits at the convergence of the biggest trends of our times: commerce, technology, social media and trust. But with so many options and such intense competition, you need a guide. You're holding it now. Page by page, chapter by chapter, the opportunities and options will become clear. This book will open your eyes, save you time and map out a shortcut over a mountain of challenges and possibilities. You've found it.”— Andy Crestodina, Co-founder and Chief Marketing Officer of Orbit Media Studios and author of Content Chemistry. “China has taken the message of personal branding to heart, and has developed a powerful influencer market that's well worth understanding. This insightful book will show you opinion leadership, China style. In the early days of digital marketing, China learned from the U.S. Today, it's important for globally savvy marketers to learn from China.”— Dorie Clark, adjunct professor, Duke University Fuqua School of Business and author, Entrepreneurial You and Stand Out. "To succeed in in reaching buyers online in the China market, you need to work with influencers. This book, packed with examples, will show you how."- David Meerman Scott, marketing strategist, entrepreneur, and bestselling author of ten books including The New Rules of Marketing and PR. Digital China: Working with Bloggers, Influencers and KOLs will help you to get the most from your cooperation with influencers in China. Don’t miss your chance to get ahead of the game. When you’re ready, scroll up and click ”Add to Cart” now!