Bret Williams

Key Features Strategic planning for maximizing your Magento 2 store’s operations and sales. Important guidelines and advice for optimizing your Magento 2 store. Packed with screenshots and step-by-step instructions to leverage the hundreds of Magento 2 features. Book Description Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business.

The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence. What you will learn Strategies for creating multiple stores within a single Magento installation. Use of complex product types such as bundles, downloadables and virtual products. Configuring payments, shipping and taxes. Accommodating multiple languages and currencies. Installing and configuring themes. Managing content and search engine optimization. Creating promotions, up-sells and cross-sells. Leveraging the customer relationship features of Magento 2. Securing and optimizing your installation. About the Author Bret Williams, for over 20 years, has engineered the creation of hundreds of websites, including many profitable e-commerce properties, as well as several Internet “firsts.” Beginning with version 1.3 of Magento CE, Bret began an odyssey of becoming one of the foremost experts on leveraging Magento to build successful online.

Maximize the power of Magento: for developers, designers, and store owners. Learn how to customize your Magento store for maximum performance Exploit little known techniques for extending and tuning your Magento installation.Step-by-step guides for making your store run faster, better and more productively.In Detail. Magento, the most popular open source e-commerce platform in the world, is both amazingly powerful and astoundingly complex. Learn from an experienced Magento "master" how to leverage the full power of Magento. MASTERING MAGENTO is the perfect companion guide for both newcomers and experienced Magento users.

Designers, developers and store owners alike will have a better understanding of how Magento works, and how to take advantage of Magento's immense power to create online stores that help you sell. From planning your Magento installation through advanced techniques designed to make your store as successful as possible, this book is a roadmap for managing your Magento store. Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. Learn how to manage categories, products, design themes, extensions and more. Using real-world examples, screenshots and personal insights, you'll learn to truly master Magento. What you will learn from this book. Learn to create a solid plan for your Magento store.Gain a better understanding of how Magento manages multiple websites and stores in a single installation.Learn how to localize Magento for multiple languages and currencies.Learn the little-known techniques for customizing designs and layouts.Get more speed and performance from your Magento store using only a few simple techniques.Learn how to leverage Magento's SEO features for better search rankings.Learn how to build and manage Content Managed (CMS) pages and content.Includes a complete configuration guide for launching your new Magento store.Approach. Written in a step by step tutorial style with plenty of insider insights along the way. Who this book is written for. Web designers, developers or ecommerce store-owners, who design or manage Magento stores for their clients.

Over 60 recipes to install, configure, and manage your IIS 10.0. Key Features. Provide a secure, easy-to-manage extensible platform for hosting your websitesLeverage IIS 10.0 in order to deploy web site in secondsIntegrate Windows and Nano Server 2016 and automate it with PowerShellRecipes to Manage and monitor your IIS 10.0Book Description. This book will start with customizing your IIS 10 to various platforms/OS and tune it according to your business requirements. Moving on, we will focus on the functionalities of core fundamentals and perform practical scenarios in order to maximize the use of a reliable web server.

Going further we will be covering topics like IIS 10 architecture, IIS modules, hosting web server platforms, virtual directories along with web site deployment, ports, enhanced security. We will also cover new features of IIS 10 like integration with Windows Server 2016 and Nano Server, HTTP/2, PowerShell 5 cmdlets etc . Towards the end, we will cover troubleshooting & diagnostic techniques of IIS 10. By the end of this book you will be well versed with maximizing the reliability of your webserver and will have immense knowledge in using IIS 10 effectively. What You Will Learn. Integrate IIS 10.0 on Windows server 2016Host multiple websites and Wildcard Host on IIS 10.0Deploy and administrate IIS 10.0 on Nano Server.IIS administration with Powershell.Manage and troubleshoot IIS 10.0Who This Book Is For. If you are an administrator or web developer with a basic (or no) knowledge of Microsoft IIS and want to set up your own web server, then this is the book for you.