Groupmoz

Have you ever wondered about the best way to attract hundreds - even thousands - of new customers or clients? Then immediately worried about the upfront costs of finding and reaching out to those potential new business users? For the past few years, group discount websites such as Groupon and Living Social have been connecting small business owners with eager new clients by presenting special offers on goods or services to their extensive collection of email recipients. These time-limited offers are often a huge win for both the seller (in the form of new users/purchasers/clients) and the buyer (in the form of large discounts). Advertising costs for this venture are often limited only to a percentage of the sale price on the item, meaning you only have to pay the group buying site for a percentage of sales actually made, not spend hundreds to thousands of dollars in ad space without any sure method of calculating return on your investment. But with dozens of such sites available on the Internet, how do you know which will be the best fit for your business? Our book was written by web-savvy internet marketers to help guide you through the process of choosing not only the best sites, but also the best way to prepare for the influx of new sales and some of the hidden costs of offering a group promotion. For example, if you are a hairdresser, will you be able to make room in your schedule for multiple new clients while maintaining enough time to cater to existing loyal customers?

As a toy store owner, can you afford to purchase, store and package enough volume of your sale item without causing temporary cash flow problems? And is there any way to compare the different client lists of group buying sites to know which best suits your small town barbecue restaurant? For much less than the cost of a tiny ad in the local classifieds, this book will guide you step-by-step through the process of making offers on group buying websites without succumbing to the most common pitfalls. As a bonus, there is also a worksheet included to help you calculate the total cost of your offer and whether, in the end, it is the best use of your advertising resources.