The Best Direct Marketing Books of All Time

The most comprehensive email marketing book from the most prolific email marketing author helps you master the most misunderstood marketing channel. Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this vital channel, guiding you through its complexities to find the best execution for your brand—the one that serves the needs of your business and the needs of your subscribers.

Volume 1 of Email Marketing Rules discusses 184 best practices that help you…Build productive, safe email lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wiselySet the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metricsCreate relevant messages with subject lines that draw in subscribers while avoiding “opener’s remorse” and designs that focus subscribers on taking actionCraft high-performance triggered emails, including welcome programs that set you up for long-term successEffectively plan and produce emails with workflows that allow you to seize opportunities and avoid errorsAnd much more, including understanding the law, optimizing email frequency, using the best landing pages, and doing A/B testing.

While many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists. Inside the book, you'll learn how to:Build a massive mailing list using 15 different proven list building techniques.

Write compelling copy that engages your readers and drives them to take action.Optimize every step of your email marketing funnel to skyrocket your sales.Grow a highly-engaged and hungry fan-base that will devour your content.Create six new revenue streams for your business using email marketing.Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 3 million investors and generates more than $25 million per year in revenue through his business MarketBeat using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business. Released in 2022, the new third edition of Email Marketing Demystified includes the latest strategies and tactics that advanced digital marketers are using to maximize their email game. Plus, learn how to adapt to new privacy initiatives like the California Consumer Protection Act (CCPA) and Apple's Mail Privacy Protection (MPP). Want to become an email marketing master? Download Email Marketing Demystified and begin growing your business today through the power of email marketing. Scroll to the top of the page and click on the buy button. "Email Marketing Demystified is a really great primer for anyone that doesn't understand the mechanics of the process of email marketing."- Perry Belcher, Co-Founder, DigitalMarketer.

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, and his coauthors Darcy Juarez and Marty Fort, build on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media.

Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.