The Best New SaaS Books To Read In 2025

Learn how positioning really works in B2B SaaS and tech."Narrative," "category creation," "positioning," and "brand" are thrown around a lot in marketing circles, but what do they actually mean? And how can marketers — and product marketers in particular — put them to use?That's what I (Luke, the author, hi!) set out to explore. The result is my Positioning Playbook — both a hardcore deep-dive into those questions and a pragmatic look at pulling all those ideas together into a strategic narrative for your business. This is a book for real GTM nerds.

If you're serious about positioning in B2B, for example, this is the most comprehensive book on the topic with positioning strategies from SMB to enterprise and early-stage niche sales to late-stage brand reach. Or, if you want to know how category creation really works, there's a mini-book contained within that explores that question in depth. Oh, and it's all based on the modern split-brain theory of Dr Iain McGilchrist, whom I regard as one of the most important thinkers of our time. So yeah, this isn't your usually fluffy, quick-read marketing or business book. It's deep. It's challenging. And, I hope, it's equally rewarding. If you're as interested as I am in how the "market" in "product/market fit" works...Then I think you'll enjoy exploring:. The modern split-brain theory of attention that changes everything.My 10-slide narrative snapshot deck (with in-depth explanations).How messaging really works from memes to naming things (checklist included).How category creation really works (I critique Play Bigger at length).How Jobs to be Done really works, including 5 different fits.How B2B GTM works as ‘cast & catch’ vs. ‘segment & sell.’How B2SMB brand positioning works and why brand = memory.How B2B positioning for enterprise works going from niche to reach to niche again.How competitive strategy works and why uniqueness — and competing to be unique — is at the heart of positioningThere's plenty of case studies and examples, too. Learn about the success of:SaaS legends like Segment, Slack, & Stripe.Category creators Gainsight, Yammer, & Qualtrics.CRM winners Salesforce, HubSpot, & Drift.B2SMB brands Squarespace, Patreon & Notion.Enterprise SaaS UiPath & Whatfix.Early stage Dock & ConvertKit.And more like Figma, Goldcast, & Pebble.Why I wrote this (frankly insane) bookI spent years helping B2B SaaS startups with their narrative, positioning, and messaging. But I often felt something was missing. One startup I briefly worked at spent six figures on narrative work — twice! — but very little stuck, and what stuck didn’t move the needle. This was quite the eye-opening experience! The need was real. Every startup has a position and a narrative, after all, and there's often many millions of dollars riding on that narrative. It's high-stakes stuff. But the advice on offer was, shall we say, not great. I thought there had to be a better way, so I started writing. And writing. And writing. Fortunately, I stumbled across a theory that explained everything. It wasn’t some cheesy business fad, either. It was a theory of attention grounded in neuroscience from one of the most important thinkers of our time. I’ve adapted this theory to narrative & positioning strategy and now the pieces finally fit. That's the foundation of Positioning Playbook. I know it's a kind of crazy book, but if you get one good idea out of it, I think it's a steal. Either way, I sincerely hope you enjoy it. — Luke.

Unlock the full potential of your SaaS business with Revenue Operations for SaaS: Specific Strategies for Software as a Service Companies with Recurring Revenue Model, where customer expectations are high and competition is intense, aligning your sales, marketing, and customer success teams through a strategic RevOps approach is crucial for scalable growth. This comprehensive guide equips SaaS leaders, executives, and RevOps professionals with the tools, insights, and strategies needed to transform operations and drive recurring revenue.

With clear explanations, real-world case studies, and proven strategies, this book goes beyond theory to provide actionable steps for your SaaS business. Discover how to create seamless cross-functional alignment, optimize revenue forecasting, and leverage customer data analytics to improve decision-making and growth. You’ll find key practices for effective customer segmentation, essential metrics for tracking success, and expert guidance on building a resilient RevOps team—all crafted specifically for SaaS. What you’ll gain:Enhanced Alignment: Unify sales, marketing, and customer success for a consistent customer experience and maximized revenue.Predictable Growth: Master pipeline management, customer segmentation, and data analytics to forecast revenue with confidence.Customer-Centric Success: Understand customer onboarding, success, and retention strategies that foster loyalty and increase lifetime value.Efficient RevOps Systems: Learn the best practices in integrating automation, CRM, BI tools, and more to streamline operations.Tangible Outcomes: Develop and maintain a tailored RevOps playbook to adapt and excel in the SaaS ecosystem. Whether you're leading a startup or scaling an established SaaS company, this guide will transform your approach to revenue operations and equip you with everything needed to outpace competitors. Start your journey to predictable, sustainable growth—make Revenue Operations for SaaS an essential part of your toolkit!

This is the 2nd edition of Price To Scale, co-authored with Jan Pasternak, ex-Head of Pricing at companies like Zoom, DocuSign, and Squarespace. The authors also co-teach this course: https://maven.com/saasy/monetization. ★★★★★ Featuring 13+ full length case studies from companies like Zoom, DocuSign, Narvar, Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik, Pushpay, Gitlab, Coralogix and more. ★★★★★ New chapter on Monetizing GenAI products with content Dr Sundeep Teki, ex-Head of AI at Swiggy, Amazon Alexa AI Scientist, 40+ papers and 2800 citations.

★★★★★ New chapters on nuances with Usage Based Pricing, Oragnizational Alignment, Pricing For Inflation & Churn, Deal Desk and more. ★★★★★ “‘Price To Scale’ is an absolute nominee for a title of 'mini-bible on pricing'” - Kirill Chabanov, COO at Aqua Cloud. Chances are that you are leaving money on the table. Based on research by Bessemer Ventures and OpenView Venture Partners, a single pricing project can often have a 12% to 80% increase in revenue. Yet, pricing is often considered too complex or just not paid enough attention. Software pricing is not rocket science: Written for CEOs, CMOs, Product Marketers, Revenue Leaders, and Product Managers, this book provides a 5-step framework for pricing transformation for any software company from seed stage through post-IPO companies. In addition to pricing techniques, learn from real-life case studies from pricing leaders drawing on their experiences at companies such as Zoom, DocuSign, Narvar, Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik, Pushpay, Gitlab, Coralogix and more. The book will help you get to the following four fundamental pricing decisions and guide you on how to operationalize pricing within your organization:. 1. Goals & Segments: What is your GTM strategy? What are your target segments & ICP? ★ Learn why crisply defined segmentation and ICPs are pivotal in a well design pricing model. 2. Packaging: What will be your product 'offers’/’packages'? ★ Learn why Good-Better-Best packaging is not automatically the best approach and how to use packaging to unlock hidden value from your product's features. 3. Pricing Metric: Which metric or set of metrics will drive your core pricing model? ★ Learn how a Silicon Valley startup unlocked up to 10x revenue/account via smart pricing metric selection. 4. Pricing Structure: How will you structure your pricing model? ★ Learn how an eCommerce SaaS company evolved its pricing structure as it grew first to maximize market share and then increase revenue predictability. 5. Price Point: What specific price point will you charge? ★ Learn five different methods to hone in on the right price point for your product. Finally, the book includes nine in-depth case studies from Silicon Valley's top pricing leaders from their past experiences at companies like Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik, and more. Case studies include instances of pricing challenges across growth stage and established post-IPO companies and cover a wide gamut of topics, including:. Moving from perpetual licensing to subscription pricingRevamping product packaging for maximum growthSwitching the key SaaS pricing metricPricing design in a high cost/unit environmentRecommended ways to structure pricing projects.