The Best B2B Books for Beginners

Format. Softcover black white version of the textbook. Also available in Kindle. Who is this textbook for? The B2B Professional Sales textbook by JP Amlin is a comprehensive arsenal of tools to improve the skills of novice as well as experienced salespeople and sales managers alike. These tools are all nicely forged around a unique approach to match the opportunity management process to the client's buying process.

The use of this approach and these tools that support it will help sales professionals close more profitable deals, reduce stress in complex negotiations, and plan their day-to-day activities to ensure a successful career in sales. The content is listed. Section Sales Fundamentals. Section Consultative Selling Skills. Section Selling in Competitive Markets. Section Putting It All Together. Supporting Materials. People purchasing the textbook are invited to download a free copy of the entire textbook in color PDF format from and the complementary resources folder from.

Imagine 15 years of experiences, insights and learnings in marketing, has to be encapsulated in 160 pages of writing. That's the pain, pleasure and expertise I've gone through in bringing this book to you. This book is a result of days, weeks, and months I've sacrificed. It took close to 14 months to bundle all my learning in the most receptive way for wide audiences, right from beginners to experts. This book on Account-Based Marketing is designed in such a way that, right from identifying your target accounts to crafting personalized campaigns, no stone is left unturned.

I tried to explain each tactic in the best possible detail with execution steps and possibly along with an example. Whether you're a seasoned marketer or new to ABM, this playbook or call it handbook, will be your trusted companion and source of guidance for your ABM programs and activities. This book isn't just blue-sky thinking; it delves into the challenges of ABM that arise from real-time experiences, using visualizations to illustrate the obstacles you might encounter on your journey. This is not just a book to read, but can be a valuable resource to you to refer back whenever you need ideas or guidance. Now, it's your turn to transform your marketing strategy and evolve as an ABM expert.

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe. This new edition has been fully revised with new and updated case studies from a variety of regions.

Every chapter has been brought in line with current business to business research, alongside new coverage of non-profit and government marketing, digital marketing, ethics, and corporate social responsibility. Other unique features include:. • The placement of B2B in a strategic marketing context. • A full discussion of strategy in a global setting including hypercompetition. • A detailed review of global B2B services marketing, trade shows, and market research. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introductory B2B and intensive courses. It is also comprehensive enough to cover all the aspects of B2B marketing management that any marketer needs, whether they are students or practitioners seeking to improve their knowledge. The textbook is also accompanied by an extensive collection of resources to aid tutors, including a full set of PowerPoint slides, test bank of questions, and practical exercises to aid student learning.