Best Entrepreneurship Books Recommended by Founders

The most-recommended entrepreneurship books, ranked by how many experts endorse each one — plus the people behind the picks.

Elon MuskJeff BezosTory BurchReese WitherspoonPeter ThielMark ZuckerbergBill Clinton
423 experts · 24 most-recommended books · Updated on June 6, 2026
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Most-recommended entrepreneurship books

  1. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
    The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
    Ben Horowitz
    Recommended by Larry Page, Satya Nadella +18 more
  2. Zero to One: Notes on Start Ups, or How to Build the Future
    Zero to One: Notes on Start Ups, or How to Build the Future
    Blake Masters
    Recommended by Elon Musk, Peter Thiel +11 more
  3. Influence: The Psychology of Persuasion, Revised Edition
    Influence: The Psychology of Persuasion, Revised Edition
    Robert B. Cialdini
    Recommended by Chris Voss, Max Levchin +9 more
  4. Hooked: How to Build Habit-Forming Products
    Hooked: How to Build Habit-Forming Products
    Nir Eyal, Ryan Hoover
    Recommended by Alexis Ohanian, Bill Gross +9 more
  5. The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
    The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
    Clayton M. Christensen
    Recommended by Jeff Bezos, Naval Ravikant +8 more
  6. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
    The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
    Eric Ries
    Recommended by Dustin Moskovitz, Sheryl Sandberg +7 more
  7. Shoe Dog: A Memoir by the Creator of Nike
    Shoe Dog: A Memoir by the Creator of Nike
    Phil Knight
    Recommended by Bill Gates, Tim Cook +7 more
  8. Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
    Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
    Geoffrey A. Moore
    Recommended by Chris Dixon, Guy Kawasaki +6 more
  9. Good To Great : Why Some Companies Make The Leap and Others Don't
    Good To Great : Why Some Companies Make The Leap and Others Don't
    Jim Collins
    Recommended by Jeff Bezos, Max Levchin +6 more
  10. Essentialism: The Disciplined Pursuit of Less
    Essentialism: The Disciplined Pursuit of Less
    Greg McKeown
    Recommended by Reid Hoffman, Daymond John +6 more
  11. The Psychology of Money: Timeless lessons on wealth, greed, and happiness
    The Psychology of Money: Timeless lessons on wealth, greed, and happiness
    Morgan Housel
    Recommended by Anthony Pompliano, Noah Kagan +6 more
  12. The Great CEO Within: The Tactical Guide to Company Building
    The Great CEO Within: The Tactical Guide to Company Building
    Matt Mochary, Alex Maccaw, Misha Talavera
    Recommended by Alexis Ohanian, Naval Ravikant +5 more
  13. Thinking, Fast and Slow
    Thinking, Fast and Slow
    Daniel Kahneman
    Recommended by Sam Altman, Xavier +5 more
  14. Outliers: The Story of Success
    Outliers: The Story of Success
    Malcolm Gladwell
    Recommended by Eric Schmidt, Tony Hsieh +5 more
  15. Mindset: The New Psychology of Success
    Mindset: The New Psychology of Success
    Carol S. Dweck
    Recommended by Bill Gates, Satya Nadella +5 more
  16. Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)
    Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)
    Jim Collins, Jerry I. Porras
    Recommended by Jeff Bezos, Jack Ma +4 more
  17. Sapiens: A Brief History of Humankind
    Sapiens: A Brief History of Humankind
    Yuval Noah Harari
    Recommended by Mark Zuckerberg, Bill Gates +4 more
  18. How to Win Friends and Influence People
    How to Win Friends and Influence People
    DALE CARNEGIE
    Recommended by Alexis Ohanian, Daymond John +4 more
  19. Why We Sleep: Unlocking the Power of Sleep and Dreams
    Why We Sleep: Unlocking the Power of Sleep and Dreams
    Matthew Walker PhD
    Recommended by Bill Gates, Alexis Ohanian +4 more
  20. Snow Crash: A Novel
    Snow Crash: A Novel
    Neal Stephenson
    Recommended by Larry Page, Sergey Brin +4 more
  21. High Output Management
    High Output Management
    Andrew S. Grove
    Recommended by Mark Zuckerberg, Marc Andreessen +4 more
  22. The Score Takes Care of Itself: My Philosophy of Leadership
    The Score Takes Care of Itself: My Philosophy of Leadership
    Bill Walsh, Steve Jamison, Craig Walsh
    Recommended by Sam Altman, Jack Dorsey +4 more
  23. Trailblazer: The Power of Business as the Greatest Platform for Change
    Trailblazer: The Power of Business as the Greatest Platform for Change
    Marc Benioff, Monica Langley
    Recommended by Ray Dalio, Richard Branson +4 more
  24. Competing Against Luck: The Story of Innovation and Customer Choice
    Competing Against Luck: The Story of Innovation and Customer Choice
    Clayton M. Christensen, Karen Dillon, Taddy Hall, David S. Duncan
    Recommended by Jack Dorsey, Reed Hastings +3 more

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