Vishen Lakhiani
Founder and CEO, Mindvalley
Book Recommendations:
Recommended by Vishen Lakhiani
“Cameron Herold's ideas have been instrumental in helping me navigate the complexities of building a business with over $100M in revenue. His books and ideas are read by everyone in my management team.” (from Amazon)
As founder and CEO, you know you need to hire a COO. You need a COO who can help you build the company you don’t know how to build on your own. The Second in Command is your go-to guidebook when you’re ready to scale up. Cameron Herold details every aspect of the process, from knowing when you need to hire a COO, through identifying and hiring the right COO candidate, to successfully onboarding and working with your COO, VP Operations or Director Operations. The Second in Command reveals the benefits a skilled COO brings to companies and explores the many ways a COO mastermind or COO forum can help grow your COO grow their skills, confidence and network. You’ll learn about the different types of COO that exists and understand the role each COO type plays. Discover how to bring a COO into your company with the least disruption and avoid common problems before they arise. There is no need to go it alone.
Recommended by Vishen Lakhiani
“The first day of launching a new business has always been a stressful, nerve-racking time. But since applying Jeff Walker’s ideas, we’ve turned these “launch days” into moments of celebration, success, and amazing cash flow as our businesses have managed to pull in incredible customer demand on day one. This has added millions to our bottom line and raised the valuation of our company immensely as day-one sales trumped all expectation.” (from Amazon)
The start of everything is critically important—and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years, Jeff has created an unbroken string of amazing successes for himself and his clients. Operating tiny businesses in an almost underground society—they've collectively done over $400 million in sales. Launch is the "how to" manual for using Jeff's formula to follow their path of success—to create a product or business launch that gives you nearly-instant momentum, sales, and positioning.

