Best Marketing Books Recommended by Experts

The most-recommended marketing books, ranked by how many experts endorse each one — plus the people behind the picks.

Ryan HolidaySeth GodinHillel FuldAndrew ChenSam HurleyAleyda SolisAmy Porterfield
33 experts · 24 most-recommended books · Updated on June 6, 2026
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Most-recommended marketing books

  1. The Age of Influence: The Power of Influencers to Elevate Your Brand
    The Age of Influence: The Power of Influencers to Elevate Your Brand
    Neal Schaffer
    Recommended by Jay Baer, Neal Schaffer +3 more
  2. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
    The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
    Ben Horowitz
    Recommended by Hillel Fuld, Andrew Chen +2 more
  3. Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
    Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
    Geoffrey A. Moore
    Recommended by Seth Godin, Andrew Chen +2 more
  4. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
    Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
    Joe Pulizzi
    Recommended by Jay Baer, David Meerman Scott +2 more
  5. Hooked: How to Build Habit-Forming Products
    Hooked: How to Build Habit-Forming Products
    Nir Eyal, Ryan Hoover
    Recommended by Hillel Fuld, Andrew Chen +2 more
  6. Influence: The Psychology of Persuasion, Revised Edition
    Influence: The Psychology of Persuasion, Revised Edition
    Robert B. Cialdini
    Recommended by Jesse Pujji, Lee Odden +1 more
  7. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
    The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
    Eric Ries
    Recommended by Andrew Chen, Jeff Bullas +1 more
  8. Digital Minimalism: Choosing a Focused Life in a Noisy World
    Digital Minimalism: Choosing a Focused Life in a Noisy World
    Cal Newport
    Recommended by Ryan Holiday, Seth Godin +1 more
  9. The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales
    The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales
    Trish Bertuzzi
    Recommended by Lori Richardson, Ralph Barsi +1 more
  10. KNOWN: The handbook for building and unleashing your personal brand in the digital age
    KNOWN: The handbook for building and unleashing your personal brand in the digital age
    Mark W. Schaefer
    Recommended by Jay Baer, Mark Schaefer +1 more
  11. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
    Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
    Joe Pulizzi
    Recommended by Jay Baer, David Meerman Scott +1 more
  12. The War of Art Winning the Inner Creative Battle
    The War of Art Winning the Inner Creative Battle
    Steven Pressfield, Shawn Coyne
    Recommended by Ryan Holiday, Seth Godin +1 more
  13. Shoe Dog: A Memoir by the Creator of Nike
    Shoe Dog: A Memoir by the Creator of Nike
    Phil Knight
    Recommended by Ryan Holiday, Ross Simmonds +1 more
  14. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
    Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
    Ryan Holiday
    Recommended by Andrew Chen, Neal Schaffer +1 more
  15. Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success
    Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success
    Chad S. White
    Recommended by Jay Baer, Joe Pulizzi +1 more
  16. LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling
    LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling
    Melonie Dodaro
    Recommended by Jay Baer, Mari Smith +1 more
  17. How to Win Friends and Influence People
    How to Win Friends and Influence People
    DALE CARNEGIE
    Recommended by Matthew Kobach, Sean Si
  18. The 48 Laws of Power
    The 48 Laws of Power
    Robert Greene, Joost Elffers
    Recommended by Ryan Holiday, Nft God
  19. Nudge: Improving Decisions About Health, Wealth, and Happiness
    Nudge: Improving Decisions About Health, Wealth, and Happiness
    Richard H. Thaler, Cass R. Sunstein
    Recommended by Ryan Holiday, Matt Singley
  20. David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
    David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
    Malcolm Gladwell
    Recommended by Andrew Chen, Sean Si
  21. “Surely You’re Joking, Mr. Feynman!”: Adventures of a Curious Character
    “Surely You’re Joking, Mr. Feynman!”: Adventures of a Curious Character
    Richard P. Feynman, Ralph Leighton, Bill Gates
    Recommended by Andrew Chen, Garin Kilpatrick
  22. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
    Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
    Chris Brogan, Julien Smith
    Recommended by Jay Baer, Lee Odden
  23. The Great CEO Within: The Tactical Guide to Company Building
    The Great CEO Within: The Tactical Guide to Company Building
    Matt Mochary, Alex Maccaw, Misha Talavera
    Recommended by Jesse Pujji, Nichole Elizabeth Demeré
  24. The Practice of Groundedness: A Transformative Path to Success That Feeds--Not Crushes--Your Soul
    The Practice of Groundedness: A Transformative Path to Success That Feeds--Not Crushes--Your Soul
    Brad Stulberg
    Recommended by Ryan Holiday, Adam Alter

Marketers experts

Ryan Holiday
Ryan Holiday
Author and Founder of Daily Stoic
86 book recommendations
Willpower Doesn't Work: Discover the Hidden Keys to SuccessSmartcuts: How Hackers, Innovators, and Icons Accelerate SuccessSell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine
Seth Godin
Seth Godin
Marketing Thought Leader, Bestselling Author and Public Speaker
59 book recommendations
Chokepoint Capitalism: How Big Tech and Big Content Captured Creative Labor Markets and How We'll Win Them BackHow to Decide: Simple Tools for Making Better ChoicesPivot: The Only Move That Matters Is Your Next One
Hillel Fuld
Hillel Fuld
Startup advisor and tech blogger
4 book recommendations
The Hard Thing About Hard Things: Building a Business When There Are No Easy AnswersHooked: How to Build Habit-Forming ProductsExtreme Ownership: How U.S. Navy SEALs Lead and Win (New Edition)
DK
Dan Kennedy
Direct Response Marketing Legend
2 book recommendations
Ultimate Guide to Local Business Marketing (Ultimate Series)Ultimate Guide to Instagram for Business (Entrepreneur Ultimate Guide)
Andrew Chen
Andrew Chen
General Partner at Andreessen Horowitz, author of The Cold Start Problem
27 book recommendations
“Surely You’re Joking, Mr. Feynman!”: Adventures of a Curious CharacterWhat You Do Is Who You Are: How to Create Your Business CultureDune
Sam Hurley
Sam Hurley
Founder of OPTIM-EYEZ and Digital Marketing Consultant
5 book recommendations
Social Media Mastery: A Comprehensive Guide to Strategic GrowthTools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class PerformersSocial PR Secrets: How to Optimize, Socialize, and Publicize Your Brand 2018
Aleyda Solis
Aleyda Solis
International SEO Consultant and Founder of Orainti
6 book recommendations
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and EffectiveSEO. Las claves esencialesHooked: How to Build Habit-Forming Products
Amy Porterfield
Amy Porterfield
Online Marketing Educator, Helping entrepreneurs build engaged email lists, digital courses, and profitable webinars. Check it out! https://t.co/X6ZiVr9QVA
3 book recommendations
Happy Days: The Guided Path from Trauma to Profound Freedom and Inner PeaceDecoding Greatness: How the Best in the World Reverse Engineer SuccessBuilt to Belong: Discovering the Power of Community Over Competition
Bill Slawski
Bill Slawski
I answer questions #SEO #Search, #SemanticWeb, #patents, Director of SEO Research @gofishdigital, Jurisdoctor degree; (SEO since 1996) La Costa - Carlsbad
3 book recommendations
The Three-Body Problem (Remembrance of Earth's Past, 1)Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)In the Plex: How Google Thinks, Works, and Shapes Our Lives
PK
Philip Kotler
Professor of International Marketing, Northwestern University, Kellogg School of Management
3 book recommendations
Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and InnovationWinning At New Products: Creating Value Through InnovationThe 22 Immutable Laws of Branding
John Crestani
John Crestani
This is the official Twitter profile for John Crestani, entrepreneur, educator, mountain biker, and an advocate for passionate self-employment.
2 book recommendations
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a LifetimeCryptonomicon
Sean Gardner
Sean Gardner
World Traveler - 29 countries• Board @FreeNPTech • Alum: @Apple @Microsoft • #GivingTuesday Ambassador • producing w/@RashaGoel • #AI #5G #DX #Travel
4 book recommendations
The Raging 2020s: Companies, Countries, People - and the Fight for Our FutureAI 2041: Ten Visions for Our FutureMr. Trump's Wild Ride: The Thrills, Chills, Screams, and Occasional Blackouts of an Extraordinary Presidency

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