Michael Stelzner
Founder of Social Media Examiner and Social Media Marketing World, author
Book Recommendations:
Recommended by Michael Stelzner
“The Art of SEO is a game-changing guide for anyone wanting to boost their online visibility and stay ahead in the ever-changing SEO landscape.” (from Amazon)
Eric Enge, Stephan Spencer, Jessie Stricchiola(you?)
Eric Enge, Stephan Spencer, Jessie Stricchiola(you?)
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Identify what opportunities exist for using generative AI as part of an SEO program Gain insights into the future of search and internet discoverability
Recommended by Michael Stelzner
“If you want to figure out how your business can win with Instagram, grab a copy of Ultimate Guide to Instagram for Business.” (from Amazon)
Kim Walsh Phillips(you?)
Kim Walsh Phillips(you?)
Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right now waiting to buy from you. With this all-new updated Ultimate Guide to Instagram, Second Edition, social media marketing expert Kim Walsh Phillips highlights what’s new and innovative, and gives you the tools you need to get an immediate return on investment. From updated cross-platform branding and marketing advice, to all new practical blueprints for funneling followers, this guide unlocks the latest secrets successful entrepreneurs use to grow their following and drive sales directly from Instagram. Inside, readers will learn: To uncover who your right-fit customers are and how to find them easily on Instagram The secret new ways of going viral to grow your audience and multiply your sales.How to use the newest features of Instagram to drive more business quickly with a simple marketing funnel that worksA new content creation formula to make creating content easy and effective.Copy-and-paste resources, and a simple roadmap gets you results fast and easyBrand-new up to date examples, marketing funnels and campaignsNew features of Instagram featured; including stickers, stories, polls, and reels Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to flood their business with sales. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other copy-and-paste resources, you'll unlock the power to become an Instagram Sales Machine!
Recommended by Michael Stelzner
“In LinkedIn Unlocked, Melonie Dodaro shares her method for abandoning the old ways of selling and embracing LinkedIn as a powerful tool to generate leads that lead to sales.” (from Amazon)
Melonie Dodaro(you?)
LinkedIn Unlocked, 2nd Edition: The Ultimate Guide to LinkedIn Lead Generation for B2B Service Providers, Business Owners & Entrepreneurs This isn't a second edition—it's a complete transformation! Are you looking to attract high-quality leads and premium clients through LinkedIn? Look no further—LinkedIn Unlocked is your comprehensive, updated guide to mastering the platform in today's radically changed landscape. In this entirely revamped 2nd edition, you'll not just learn, but master the art of creating a captivating LinkedIn presence, generating high-impact AI-enhanced content, and leveraging a fail-proof system to turn your connections into clients. Double your leads and sales by applying the cutting-edge strategies packed into this transformative guide. This book is a fail-proof blueprint for LinkedIn marketing and social selling success. Note for Sales Professionals: If you're a sales professional using Sales Navigator, you'll find my other book "Navigating LinkedIn for Sales" to be a better fit for your specialized needs. What You'll Discover: Step-by-step instructions for a LinkedIn profile transformation to magnetically attract your ideal clients.Strategies to nurture relationships and convert connections into high-paying clients.Ready-made social selling action plans, communication templates, and checklistsThe LINK Method™ - a proven system for scheduling meetings and closing lucrative deals.LinkedIn growth strategies to build a powerful personal brand and boost inbound marketing.Tips to become an industry thought leader by consistently sharing valuable insights with the help of generative AI.Leverage emotional storytelling techniques to create compelling content. What's Inside? FOUNDATIONS: Lay the groundwork to become an unstoppable force using LinkedIn for business. Strategies to emotionally connect with your ideal clients.Fine-tune your profile to become an irresistible magnet for your perfect prospects.Compare subscription options to unlock LinkedIn's powerful tools. STRATEGIES: Elevate your LinkedIn and social selling game with foolproof strategies. Relationship-building techniques to foster trust and increase sales conversations.Advanced search filters to discover high-value leads based on keywords, titles, companies.The proven LINK Method™ to book meetings and close deals through structured outreach. EXECUTION: Uncover LinkedIn sales strategies to create a powerful lead generation source. Leverage generative AI in your LinkedIn content strategy to quickly establish yourself as an authority.Ready-made action plan to execute effective LinkedIn B2B marketing and social selling campaigns.LinkedIn outreach techniques using a method to convert connections into clients. Advanced LinkedIn Marketing Strategies: If you are using LinkedIn for business growth, you will find this book packed full of actionable tactics and strategies for personal branding, content marketing, social selling, and B2B lead generation. Create irresistible signature content tailored to your ideal client's desires using artificial intelligence.Build a LinkedIn audience who is interested in what you share.Develop repeatable sales funnels to turn leads into high-paying clients.LinkedIn content marketing strategies to quickly become a recognized authority. Get the Tactical Playbook Today and Unlock LinkedIn Lead Generation!
Recommended by Michael Stelzner
“The #1 reason you should read this book is because you can trust Sean and Benji. They're honest and they have integrity which I think is rare in YouTube.” (from Amazon)
Sean Cannell, Benji Travis(you?)
Sean Cannell, Benji Travis(you?)
YouTube has changed our world—from how we view video to how we connect and market—opening a new entrepreneurial landscape to ambitious individuals. Millions of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income. In the NEW and EXPANDED edition of YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on almost two decades of experience as well as interviews with more than two hundred top creators to give you a step-by-step YouTube success playbook. You’ll learn The seven essential ingredients for a profitable channelNew strategies for getting views and subscribersTen ways to make money on YouTubeAnd much moreWhether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.
Recommended by Michael Stelzner
“'Trust is essential for the modern marketer. Working with trusted influencers is the lever that can break open opportunity. Neal Schaffer shows you precisely how to unleash influence so you can rapidly accomplish your marketing goals,' -Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World” (from Amazon)
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product.Determine?what resources to put behind influencer campaigns.Manage the business side of influencer marketing, including tools that will help?measure ROI.Develop?their brand’s social media voice to become an influencer in its own right.This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.