Joe Pulizzi
Founder of the Content Marketing Institute and The Tilt
Book Recommendations:
Recommended by Joe Pulizzi
“Just implementing a few of these incredibly successful strategies and tactics will change your business for the better. Get going, because email is more critical today than at any time in our history!” (from Amazon)
The most comprehensive email marketing book from the most prolific email marketing author helps you master the most misunderstood marketing channel. Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this vital channel, guiding you through its complexities to find the best execution for your brand—the one that serves the needs of your business and the needs of your subscribers. Volume 1 of Email Marketing Rules discusses 184 best practices that help you…Build productive, safe email lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wiselySet the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metricsCreate relevant messages with subject lines that draw in subscribers while avoiding “opener’s remorse” and designs that focus subscribers on taking actionCraft high-performance triggered emails, including welcome programs that set you up for long-term successEffectively plan and produce emails with workflows that allow you to seize opportunities and avoid errorsAnd much more, including understanding the law, optimizing email frequency, using the best landing pages, and doing A/B testing
Recommended by Joe Pulizzi
“'Every business creates vast amounts of content. Each one needs to spend significant resources to market and distribute their content. Perhaps the best way to do this is through an influencer strategy...and this book is the new influencer handbook.' -Joe Pulizzi, Author, Killing Marketing, Content Inc. and Epic Content Marketing, Founder, Content Marketing Institute” (from Amazon)
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product.Determine?what resources to put behind influencer campaigns.Manage the business side of influencer marketing, including tools that will help?measure ROI.Develop?their brand’s social media voice to become an influencer in its own right.This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.