Dan Kennedy
Direct Response Marketing Legend
Book Recommendations:
Recommended by Dan Kennedy
“Perry’s methods coupled with Google AdWords offer a fast and cheap testing ground for a lot of marketing messages. He’s a consummate player of this game, the smartest person I or any of my clients have ever found when it comes to Google AdWords—optimizing response for his clients, and teaching others how to do it for themselves.” (from Amazon)
Perry Marshall, Talor Zamir(you?)
Perry Marshall, Talor Zamir(you?)
Google AdWords looks easy but proves to be hard. Local business marketing is tough because owners are besieged with phone calls, reps and solicitations promising "first page on Google," "Facebook traffic," "Social Media expertise" and myriads of advertising opportunities. And most local business owners feel ill-equipped to judge. They write big checks, and all too often get disappointing results. NOW YOU CAN MASTER LOCAL ONLINE MARKETING AND REACH THE RIGHT CUSTOMERS EVERY TIME. With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local paid search, mobile and SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build a complete local marketing campaign. You'll discover how to: Capture high-quality leads from Google AdWords and Bing in 48 hoursMaster the components of a high-converting campaign and get the most visitors and phone calls for your buckSecure Online Lead Generation that brings new customersHarness mobile search advertising and Facebook ads for maximum resultsSearch advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category. From local online advertising to local listings, maps and reviews to social outreach, effective content development and PR, this guide goes beyond local SEO, delivering tools so entrepreneurs can build a comprehensive online advertising campaign.
Recommended by Dan Kennedy
“In a sea of social media charlatans, Kim is the only person I trust to get dollar-measurable results.” (from Amazon)
Kim Walsh Phillips(you?)
Kim Walsh Phillips(you?)
Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right now waiting to buy from you. With this all-new updated Ultimate Guide to Instagram, Second Edition, social media marketing expert Kim Walsh Phillips highlights what’s new and innovative, and gives you the tools you need to get an immediate return on investment. From updated cross-platform branding and marketing advice, to all new practical blueprints for funneling followers, this guide unlocks the latest secrets successful entrepreneurs use to grow their following and drive sales directly from Instagram. Inside, readers will learn: To uncover who your right-fit customers are and how to find them easily on Instagram The secret new ways of going viral to grow your audience and multiply your sales.How to use the newest features of Instagram to drive more business quickly with a simple marketing funnel that worksA new content creation formula to make creating content easy and effective.Copy-and-paste resources, and a simple roadmap gets you results fast and easyBrand-new up to date examples, marketing funnels and campaignsNew features of Instagram featured; including stickers, stories, polls, and reels Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to flood their business with sales. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other copy-and-paste resources, you'll unlock the power to become an Instagram Sales Machine!