Bill Gross

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Named one of "10 Must-Read Career and Leadership Books For 2022" by Forbes The ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers. Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm. Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions—How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?—his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to successfully overcome it. Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape—illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more. Reading like a series of one-on-one sessions with one of the world's leading business thinkers, A New Way to Think is an essential guide for any current or aspiring business leader.

Named one of the New Yorker's Best Books of 2022 “An authoritative and intelligent portrait of the global spread of authoritarianism and its dangers...what sets [this] work apart from books like Timothy Snyder’s On Tyranny and Michiko Kakutani’s The Death of Truth is its unusually comprehensive armada of facts about the international drift over the past two decades toward authoritarian leaders, whether old-style dictators like Kim Jong Un or nominally elected presidents like Vladimir Putin.” ―Kirkus An urgent, thrilling, and original look at the future of democracy that illuminates one of the most important battles of our time: the future of freedom and how to contain and defeat the autocrats mushrooming around the world. In his bestselling book The End of Power, Moisés Naím examined power-diluting forces. In The Revenge of Power, Naím turns to the trends, conditions, technologies and behaviors that are contributing to the concentration of power, and to the clash between those forces that weaken power and those that strengthen it. He concentrates on the three “P”s―populism, polarization, and post-truths. All of which are as old as time, but are combined by today’s autocrats to undermine democratic life in new and frightening ways. Power has not changed. But the way people go about gaining it and using it has been transformed. The Revenge of Power is packed with alluring characters, riveting stories about power grabs and losses, and vivid examples of the tricks and tactics used by autocrats to counter the forces that are weakening their power. It connects the dots between global events and political tactics that, when taken together, show a profound and often stealthy transformation in power and politics worldwide. Using the best available data and insights taken from recent research in the social sciences, Naím reveals how, on close examination, the same set of strategies to consolidate power pop up again and again in places with vastly different political, economic, and social circumstances, and offers insights about what can be done to ensure that freedom and democracy prevail. The outcomes of these battles for power will determine if our future will be more autocratic or more democratic. Naím addresses the questions at the heart of the matter: Why is power concentrating in some places while in others it is fragmenting and degrading? And the big question: What is the future of freedom?

The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America. Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations. In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the “other”—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace. Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.

NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business. “An urgent and compelling book for anyone in business who yearns to fulfill a higher mission in the world.”—Richard Branson What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Praise for Trailblazer “A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase “In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube

THE MUCH ANTICIPATED FIRST INSTALLMENT IN THE WALL STREET JOURNAL BESTSELLING SERIES ‘THE GREAT MENTAL MODELS’. Solve problems. Think with clarity. Achieve your goals. The secret to better decision-making is learning things that won’t change. Mastering a small number of versatile concepts with broad applicability enables you to rapidly grasp new areas, identify patterns, and understand how the world works. Don’t waste your time on knowledge with an expiry date - focus on the fundamentals. The Farnam Street latticework of mental models gives you the durable cognitive tools you need to avoid problems and make better decisions. A mental model is a representation of how something works. Constructing mental models helps you to navigate the world efficiently and intelligently. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have found mental models indispensable in both solving problems and preventing them in the first place. Cultivating stronger mental models is one of the most powerful things you can do to become a better thinker. The Great Mental Models: Volume 1 covers essential general thinking models. Formal education doesn’t prepare you to make decisions in the real world. This volume details nine of the most versatile, all-purpose mental models they didn’t teach you in school which you can use right away to improve how clearly you understand the world. Discover the forces governing the universe and how to focus your efforts so you can harness them to your advantage, rather than fight them or worse yet— ignore them. Volume 1 will teach you how to: Eliminate blind spots by learning to distinguish between maps and territoryIncrease your chances of success in any endeavor by staying within your circle of competence Unleash creative ability and navigate complex situations with ease through first principles thinking Expand your conception of what’s possible by carrying out thought experiments See opportunities others miss using second-order thinking Improve the accuracy of your decisions with probabilistic thinking Invert problems to avoid disaster Leverage Occam’s razor to bypass unnecessary complexity And so much more... Mastering The Great Mental Models helps you thrive in an uncertain world. The right cognitive tools prepare you for any type of challenge. From parenting to healthy eating, relationships to personal productivity, and from learning to product design, this book will give you new lenses for understanding life. A wonderful resource you’ll keep returning to year after year. As you incorporate the models in this book into your mental toolbox, you’ll see the world with fresh eyes. START BUILDING YOUR LATTICEWORK TODAY! Praise for The Great Mental Models series: “I’m really glad this exists in the world and I can see that I will be recommending it often.” — Matt Mullenweg, co-founder of WordPress, founder and CEO of Automattic “If you’ve read Charlie Munger’s Almanack this is the book you deeply crave in its wake. … Learn the big ideas from the big disciplines and you’ll be able to twist and turn problems in interesting ways at unprecedented speeds. … You owe yourself this book.” — Simon Eskildsen “This is what non-fiction books should aspire to be like. Informative, concise, universal, practical, visual, sharing stories and examples for context. Definitely, a must-read if you’re into universal multi-disciplinary thinking.” — Carl Rannaberg “I can truly say it is one of the best books I’ve ever had the pleasure of getting lost in. I loved the book and the challenges to conventional wisdom and thinking it presents.” — Rod Berryman “Want to learn? Read This! This should be a standard text for high school and university students.” — Code Cubitt Review ''I'm really glad this exists in the world and I can see that I will be recommending it often.'' --Matt Mullenweg, founder and CEO of Automattic From the Back Cover "I'm really glad this exists in the world and I can see that I will be recommending it often." — Matt Mullenweg, founder and CEO of Automattic About the Author Rhiannon Beaubien is a writer and the managing editor at Farnam Street Media where she leads the development of The Great Mental Models book series. She is based out of Ottawa, Canada and regularly explores how to apply the timeless ideas behind mental models on fs.blog. She worked at a Canadian intelligence agency for more than ten years and is also an author of fiction. Founder of Farnam Street in Ottawa, Canada. Farnam Street (FS) is one of the world’s fastest growing websites, dedicated to helping our readers master the best of what other people have already figured out.We curate, examine and explore the timeless ideas and mental models that history’s brightest minds have used to live lives of purpose. Our readers include students, teachers, CEOs, coaches, athletes, artists, leaders, followers, politicians and more. They’re not defined by gender, age, income, or politics but rather by a shared passion for avoiding problems, making better decisions, and lifelong learning.

THE NEW YORK TIMES, USA TODAY, AND WALL STREET JOURNAL BESTSELLER "Kai-Fu Lee believes China will be the next tech-innovation superpower and in AI Superpowers: China, Silicon Valley, and the New World Order, he explains why. Taiwan-born Lee is perfectly positioned for the task."—New York Magazine In this thought-provoking book, Lee argues powerfully that because of the unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power. Most experts already say that AI will have a devastating impact on blue-collar jobs. But Lee predicts that Chinese and American AI will have a strong impact on white-collar jobs as well. Is universal basic income the solution? In Lee’s opinion, probably not. But he provides a clear description of which jobs will be affected and how soon, which jobs can be enhanced with AI, and most importantly, how we can provide solutions to some of the most profound changes in the future of human history.