Barry Nalebuff
Yale University, author of Why Not? and Co-Opetition
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Book Recommendations:
Recommended by Barry Nalebuff
“Congratulations. Your business is a success. Now is when you really need this book. Greenwald and Kahn are unique in their focus on building and protecting value even as others try to copy your special saude (or formula). Their approach to competitive strategy is a masterly success and, true to their own insight, is one that can't be beat, now or in the future.” (from Amazon)
Bruce Greenwald, Judd Kahn
Bruce Greenwald, Judd Kahn
Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. 50,000 first printing.
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