Book Recommendations:

Recommended by David Neeleman

“An essential read for anyone seeking buzz.” (from Amazon)

Full Frontal PR

Getting People Talking about You, Your Business, or Your Product

Richard Laermer, Michael Prichinello

Full Frontal PR

Getting People Talking about You, Your Business, or Your Product

Richard Laermer, Michael Prichinello

A guide on how to talk to the media and generate effective press coverage provides lighthearted case studies that illustrate key processes for building strategic and cost-effective press relationships.

View on Amazon

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