Dilip Soman

NEW YORK TIMES BESTSELLER “In our uncertain age, which can so often feel so dark and disturbing, Steven Pinker has distinguished himself as a voice of positivity.” – New York Times Can reading a book make you more rational? Can it help us understand why there is so much irrationality in the world? Steven Pinker, author of Enlightenment Now (Bill Gates’s "new favorite book of all time”) answers all the questions here Today humanity is reaching new heights of scientific understanding--and also appears to be losing its mind. How can a species that developed vaccines for Covid-19 in less than a year produce so much fake news, medical quackery, and conspiracy theorizing? Pinker rejects the cynical cliché that humans are simply irrational--cavemen out of time saddled with biases, fallacies, and illusions. After all, we discovered the laws of nature, lengthened and enriched our lives, and set out the benchmarks for rationality itself.  We actually think in ways that are sensible in the low-tech contexts in which we spend most of our lives, but fail to take advantage of the powerful tools of reasoning we’ve discovered over the millennia: logic, critical thinking, probability, correlation and causation, and optimal ways to update beliefs and commit to choices individually and with others. These tools are not a standard part of our education, and have never been presented clearly and entertainingly in a single book--until now. Rationality also explores its opposite: how the rational pursuit of self-interest, sectarian solidarity, and uplifting mythology can add up to crippling irrationality in a society. Collective rationality depends on norms that are explicitly designed to promote objectivity and truth. Rationality matters. It leads to better choices in our lives and in the public sphere, and is the ultimate driver of social justice and moral progress. Brimming with Pinker’s customary insight and humor, Rationality will enlighten, inspire, and empower.

At last, a book focused on revealing the marketing strategies, tactics, and opportunities unique to early-stage startups as they emerge, grow, and change the world!Written by Chris Matthews, Silicon Valley-based marketing & brand consultant. ______ “If you’re a hardware founder, ‘Start Telling People’ will stop you from screwing up your biggest opportunities to shine.”Andra Keay Managing Director of Silicon Valley Robotics, IEEE Entrepreneurship Vice Chair, 2023 _______ At some point, every early-stage startup needs to stop being a secret and start telling people. As your company begins to take shape, building fast attention and strong demand become essential - and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused startups. Key topics: how to design & build your first marketing team, mastering product demos, building customer-centric go-to-market models, and team dynamics. Plus, how it all links together to build the foundations for a cohesive brand.Why You Need to Read "Start Telling People":Startup Marketing 101: To treat marketing as a discipline from the beginning is a startup superpower, unavailable to legacy brands. Learn how the growth journey can be faster, smoother, and more profitable.Master Product Demos: Delivering a compelling display of what your product can do for the consumer is core to the growth and survival of your startup. Follow the disciplined guidelines for demo protocols to craft compelling stories and ensure flawless execution.Balancing Creativity and Data: Learn to harmonize the art of creative marketing with data-driven precision to increase confidence in decisions and leapfrog competition.Craft Exceptional Customer Experiences: Discover how adopting a customer-centric framework for your go-to-market strategy can foster fruitful, long-term customer relationships, advocacy, and flywheel growth..Power of Alliances: Uncover the pivotal role that partnerships between internal teams play in developing marketing as a discipline within your startup.Innovative Positioning: Gain groundbreaking insights into how your startup can claim your niche, define categories, and distinguish itself within your competitive landscape - even (or especially) when the landscape is entirely new.Future-Proofing Your Startup: Build a long-term marketing vision that meets the current needs of your startup while understanding that change inevitably comes with growth. Matthews' clear, engaging narrative, combined with actionable advice, transforms this book into a unique and relevant resource for early-stage startup founders, investors, and marketers. Order now, and Start Telling people!