Emily Calandrelli

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

From Astronaut Abby, the dynamic founder of The Mars Generation, comes a book about dreaming big, reaching for the stars, and making a plan for success! From the age of four, Abigail Harrison knew she wanted to go to space. At age eleven, she sat down and wrote out a plan--not just for how to become an astronaut, but how to be the first astronaut to set foot on Mars. With a degree in biology, internships at NASA, and a national organization founded to help kids reach for the stars themselves, Astronaut Abby is well on her way to achieving her dreams--and she wants to help others do the same! In this book, readers will find helpful advice and practical tips that can help set them on the path toward finding, reaching for, and achieving their goals. With examples from Abby's own life, interactive activities to get readers going, and plenty of fun illustrations along the way, this is the perfect guide for anyone--of any age--with big dreams and plenty of determination. It's time to reach for the stars! Praise for Dream Big!: "With friendly encouragement . . . the content and approach are general enough to appeal both to STEM-oriented fans of the author as well as those whose interests lie in other areas . . . Fun and helpful." --Kirkus Reviews "Any young person who wants to achieve their dreams will find this comprehensive book helpful." --Booklist "The conversational style is easy to understand. . . . There are eye-catching fonts, icons, think bubbles, and callouts. . . . A recommended purchase for middle school and high school libraries. Counselors assisting high schoolers with college preparation and educators teaching leadership classes will find many of the journaling activities very useful." --School Library Journal

Inspiring stories of women who changed the course of science—for kids ages 8 to 12 Women have always been at the forefront of scientific discovery. This collection of biographies for kids explores 15 of these women and their extraordinary accomplishments—even in the face of huge challenges. See how they bravely followed their dreams and revolutionized what we know about technology, our bodies, and even the universe! Explore talented women in history who helped us: Change medicine—Learn the stories of chemists like Alice Ball and Marie Daly, and how they helped cure disease and figure out the workings of the human heart. Understand the Earth—Discover botanists like Janaki Ammal and marine biologists like Sylvia Earle who created new species of plants and explored beneath the ocean.Advance technology—Find out how Ada Lovelace and Gladys West both made major advances in data science, even though they lived more than 100 years apart.Go further than other history books and read about those who are often overlooked with Bold Women in Science.