Jayson Gaignard
Co-Founder and Head Curator of MMT
Book Recommendations:
Recommended by Jayson Gaignard
“I was asked to read an early copy of The Second in Command, and quickly realized...I've been NEEDING THIS BOOK! When it comes to taking companies from good to great, very few people have a track record like Cameron Herold.” (from Amazon)
As founder and CEO, you know you need to hire a COO. You need a COO who can help you build the company you don’t know how to build on your own. The Second in Command is your go-to guidebook when you’re ready to scale up. Cameron Herold details every aspect of the process, from knowing when you need to hire a COO, through identifying and hiring the right COO candidate, to successfully onboarding and working with your COO, VP Operations or Director Operations. The Second in Command reveals the benefits a skilled COO brings to companies and explores the many ways a COO mastermind or COO forum can help grow your COO grow their skills, confidence and network. You’ll learn about the different types of COO that exists and understand the role each COO type plays. Discover how to bring a COO into your company with the least disruption and avoid common problems before they arise. There is no need to go it alone.
Recommended by Jayson Gaignard
“There's been a major shift over the years and the marketing game has changed. What got you to where you are won't get you to where you want to go. Nicholas is this generation's Don Draper and has written the playbook on how to thrive in this new era of marketing. Attention is the new currency, and Nicholas is a master at garnering both attention and action in a very noisy marketplace.” (from Amazon)
Most marketers concentrate on what they’re trying to get. The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.