Kenneth Gillett

A remarkable book, story, and online program (unique access code included) from the #1 New York Times bestselling author of StrengthsFinder 2.0, How Full Is Your Bucket?, and Eat Move Sleep. Life is not what you get out of it . . . it's what you put back in. Yet our current means for summarizing life's work, from resumes to salaries, are devoid of what matters most. This is why the work we do is often bad for our wellbeing, when it should be making us happier and healthier. What are the most meaningful contributions we can make? This is Life's Great Question. Life is about what you do that improves the world around you. It is about investing in the development of other people. And it is about efforts that will continue to grow when you are gone. Life's Great Question will show you how to make your work and life more meaningful, and greatly boost your wellbeing. In this remarkably quick read, author Tom Rath describes how finding your greatest contribution is far more effective than following talent or passion alone. More than a book, each copy includes a code for an online program (Contribify) that identifies the most significant contributions you can make and creates a profile to share with groups and teams. This deeply practical book will alter how you look at your work and change the way you live each day.

Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors. Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app--WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity. Outlasting competition is difficult; doing so over decades or a century is nearly impossible--unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.