Peter Shankman

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders. Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy. In Free PR, you'll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to: Build your own in-house PR teamProvide effective interviewsScore great media coverage for free with just a few easy steps Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business. You've got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself.  Learn the secrets to landing TONS of Free PR for your company. What they're saying: "I think PR is the core for promoting any business. Public relations acquires customers! That's what's cool about this book." - Kevin O'Leary,  Shark on ABC's Shark Tank "The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you've been looking for." - Peter Shankman, Founder, Help a Reporter Out (HARO) "Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it." - Dan Martell,  Serial Entrepreneur & Investor (Intercom.io, Unbounce) "I told Cameron to write the book on generating free PR. I'm excited to see that he's finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team." - Verne Harnish, Founder of Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

Accomplish Your Goals―Without the Stress“Deb Eckerling’s Your Goal Guide is a thoughtful roadmap to help you get from here (the good idea) to there (actually accomplishing what you want to do). ―Dr. Chaz Austin, Ed.D., president of Austin Career Packaging & Marketing IPPY Award 2021 Silver Medalist in the Self-Help CatagoryStart with a plan. One of the biggest reasons goals fail is that we often don’t put enough thought into what we really want before diving in. Your Goal Guide by Debra Eckerling starts with that first, crucial step: figuring out your goals and putting a plan in place. As a professional writer, communications specialist, and project catalyst with more than 20 years of experience, Eckerling is prepared to help you achieve success. A method that works. Eckerling presents readers with her own tested and proven method: The DEB Method. DEB is a brainstorming and task-based system and stands for: Determine Your Mission, Explore Your Options, Brainstorm Your Path. Eckerling's method is a roadmap for goal setting that helps professionals lay down a plan and accomplish their mission. Making the process as stress-free as possible. Goals can be intimidating because of the pressure we often put on ourselves to succeed. However, Eckerling believes that setting goals should be easy―we just need the right tools to tackle them. Through a combination of writing exercises and systems, Eckerling provides readers with a process for making and setting goals that is stress-free and easy-to-manage. Debra Eckerling’s Your Goal Guide is your next step to success. Open it up and find: To-the-point advice and user-friendly recommendations Easy-to-read examples and case studies Adaptable worksheets and numerous resources to bring you one step closer to goal achievement Readers of books like Atomic Habits, Your Best Year Ever, and The Bullet Journal Method will love Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals.