Rahul Raj
Fractional CMO for #startups @5andVine. Former #CMO @ecobee, #Sustainability Exec @Walmart, Fellow @AspenInstitute, Founder @MealExchange, Board @csiTO
Book Recommendations:
Recommended by Rahul Raj
“When I started the @AspenInstitute fellowship 10+ years ago, @f_dust was on The First Movers Design Team, sharing his knowledge with our class of #intrapreneurs. This @FastCompany article is a great intro to his new book that I recommend checking out! https://t.co/OCURMAfy9P” (from X)
A former Senior Partner and Global Managing Director at the legendary design firm IDEO shows how to design conversations and meetings that are creative and impactful. Conversations are one of the most fundamental means of communicating we have as humans. At their best, conversations are unconstrained, authentic and open—two or more people sharing thoughts and ideas in a way that bridges our individual experiences, achieves a common goal. At their worst, they foster misunderstanding, frustration and obscure our real intentions. How often do you walk away from a conversation feeling really heard? That it moved the people in it forward in some important way? You’re not alone. In his practice as a designer, Fred Dust began to approach conversations differently. After years of trying to broker communication between colleagues and clients, he came to believe there had to a way to design the art of conversation itself with intention and purpose, but still artful and playful. Making Conversation codifies what he learned and outlines the seven elements essential to successful exchanges: Commitment, Creative Listening, Clarity, Context, Constraints, Change, and Create. Taken together, these seven elements form a set of resources anyone can use to be more deliberate and purposeful in making conversations work.