Tevi Troy
Senior Fellow, Bipartisan Policy Center, Presidential Historian and Former White House Aide. Author of Fight House: Rivalries in the White House from Truman to Trump
Book Recommendations:
Recommended by Tevi Troy
“Michael Cohen has written a fascinating, readable, humorous and helpful look at the key aspects of modern political campaigns. As both a practitioner and a theoretician, Cohen knows campaigns cold. After reading his book, you will as well.” (from Amazon)
Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.