Hamish McKenzie is a writer from New Zealand who lives in San Francisco. He has worked in communications for Tesla and Kik and was previously a journalist whose primary interests were technology and social issues. He is the cofounder of Substack, a subscription publishing start‑up. His work has appeared in a wide range of international publications, and he has interviewed notable figures including Sting and John Cleese.
A USA Today New and Noteworthy Title.
“You’ll tell me if it ever starts getting genuinely insane, right?”—Elon Musk, TED interview.
Hamish McKenzie tells how a Silicon Valley start-up's wild dream came true. Tesla is a car company that stood up against not only the might of the government-backed Detroit car manufacturers but also the massive power of Big Oil and its benefactors, the infamous Koch brothers.
The award-winning Tesla Model 3, a premium mass-market electric car that went on sale in 2018, has reconfigured the popular perception of Tesla and continues to transform the public's relationship with motor vehicles—much like Ford's Model T did nearly a century ago. At the same time, company CEO Elon Musk courts controversy and spars with critics through his Twitter account, just as Tesla's ever-increasing debt teeters on junk bond status....
As McKenzie's rigorously reported account shows, Tesla has triggered frenzied competition from newcomers and traditional automakers alike, but it retains an edge because of its expansive infrastructure and the stupendous battery factory it built in the Nevada desert. The popularity of electric cars is growing around the world, especially in China, and McKenzie interviews little-known titans who have the money and the market access to power a global electric car revolution quickly and decisively.
Insane Mode started off as a feature on the dual-motor Tesla Model S, which gave the car Ferrari-like acceleration, but it's also the perfect description of the operating cycle of a company that has sworn it won't rest until every car on the road is electric. Here is a story about the very best kind of American ingenuity and its history-making potential. Buckle up!
Nir Eyal - Author, "Hooked: How to Build Habit-Forming Products" at NirAndFar.com
Insane Mode is a gripping account of how Elon Musk has used genius and tenacity to overcome a mind-boggling array of obstacles and transform the auto industry
Jonah Berger - Wharton School, University of Pennsylvania, author of Contagious and Invisible Influence
Insane Mode heralds a historic revolution in transportation—one that may even save us from the worst effects of global warming
Shaun Rein - author of The War for China's Wallet and founder of the China Market Research Group
Destined to be the classic business book about how great entrepreneurs can overcome challenges and beat back naysayers to change entire industries
Naomi Oreskes - Harvard University, author of Merchants of Doubt
Insane Mode presents a bracing view of one of the most important stories of our time, while delivering a direct hit on those who stand in the way of a sustainable future
McKenzie has delivered a narrative that both fascinates and frustrates: Musk’s passion for a clean-energy future is contagious, but at the same time it’s painful to see the struggle of the electric-car industry to widen its market and win over more consumers
Edward Niedermeyer began covering the auto industry in 2008, quickly establishing himself as a leading chronicler and critic of the struggles and bailouts of GM and Chrysler. More recently he has focused on the collision between the auto industry and high tech sector, and the reinvention of the automobile. His work on automotive topics has been featured in the New York Times, Wall Street Journal, BloombergView, The Daily Beast, The Verge, and elsewhere. He is currently the cohost of The Autonocast, a podcast about the future of mobility, and is the Silicon Valley reporter for Automotive News. He lives in Portland, Oregon.
Tesla is the most exciting car company in a generation . . . but can it live up to the hype?
Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry.
But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival.
Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans.
In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it's never been told before—with clear eyes, objectivity and insight.
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Russell Sydney is a seasoned and experienced writer and international seminar leader with a gift for turning technical information into readily usable and understandable language. He has been the Editor and Principle Writer for the Sustainable Transport Club Newsletter since 2004. He is the author of the best-selling Bust the Y2K Bug and A History of the Farmers Markets Movement in California. His professional career has included rising to the top of the training field. Russell has trained people on technology throughout the United States, all across Canada, around the U.K., and down into the Caribbean. This extensive background helps Russell to present complex subjects with clearly understandable language and an engaging style. He has a unique combination of writing experience, highly developed training skills, as well as in-depth knowledge and experience with facilitating change. This is an outstanding foundation for producing the book series Energy and EV Secrets.
Energy and EV Secrets lays out the Energy Concerns and shows the way to the Electric Vehicle (EV) Solution. Rising Gas Prices... Global & Local Concerns...
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* 3 views of our Energy Future from major authorities.
* 7 Energy Secrets to achieving your personal energy security.
Paying energy bills gets tough when incomes are fixed or shrinking and good paying jobs are hard to get. The book also shows:.
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* Our National Security is at risk from huge expenses to protect global energy supplies.
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* The details of the Pending Global Competition for Oil.
It even shows a clear connection between oil prices and the Housing Crisis of 2008.
The information in this book has been accumulated over ten years from a substantial range of experts and leaders in the field. This includes people dealing with actually creating the current developments including dozens of industry insiders, manufacturers, importers, policy makers and researchers as well as hundreds of veteran EV drivers. That is on top of the author s extensive hands-on personal experience and hundreds of hours of research into the best available sources of data. The energy research goes back over thirty years.
"This book reveals how the EV Solution mitigates the economic and national security effects of oil. The EV Solutions are being demonstrated daily by tens of thousands. I hope that you take to heart the need to swell the ranks of EV drivers.".
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Energy and EV Secrets goes on to create hope from using the electric vehicle (EV) Solution. Learn how:.
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The Electric Vehicle (EV) Solution is cutting people s energy bills and providing a whole range of reasons to smile. Learn:.
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* 7 ideas that are keeping you in Internal Combustion Engine (ICE) Thinking.
* 3 key ideas that will take you out of the ICE Age and into the EV Mindset.
* How you can free yourself from High Gas Prices at the pump with the EV Solution.
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The EV Solution has Benefits for every pocketbook! Read this book and you'll know why.
Very interesting, lots of information, very helpful. Well researched, puts everything in perspective. I found the knowledgeable author to be entertaining to read when it could have been dry material. This book is very much needed in this day and age