The Best-Selling B2C Marketing Books of All Time

This book identifies institutional mechanisms that can be used to promote consumer confidence in direct online sales with businesses (B2C e-commerce). It argues that enhancing the access to justice in a multidimensional sense can potentially offer an effective means of boosting consumer confidence. It introduces a conceptual framework for a multidimensional approach to access to justice in the context of consumer protection, describing the various reasonable criteria needed to satisfy consumer demands in B2C e-commerce.

The framework, which reflects all essential aspects of consumers’ expectations when they engage in online transactions, provides a benchmark for the evaluation of various consumer protection mechanisms. Based on an analysis of different mechanisms and using the framework’s criteria, the practice of private ordering, which does not rely on the creation of rules of law but rather on the use of technology as a solution, appears to offer a meaningful way to enhance access to justice in B2C e-commerce. However, though private ordering holds considerable potential, certain weaknesses still need to be eliminated. This book demonstrates how private ordering can be successfully implemented with the help of an intermediary, a neutral third party that plays an integral part in the collaborative task of facilitating various aspects of private ordering, thus helping to limit the risks of failure and ensuring a fairer market setting. In order to move forward, it argues that the state, with its wealth of material resources and incentive options, is the institution best suited to acting as an intermediary in facilitating private ordering. This promising proposal can improve consumer protection, which will in turn boost consumer confidence.​.

Be the BEST. ❌ STOP wasting time on expensive unreliable marketing agencies. and. ✔️START generating hundreds of quality web leads per day, in-house! The Ultimate Guide To Lead Generation For B2C Business Owners is a practical system for building a digital marketing team and generating all your web leads entirely in-house. Using everything that Dan Wardrope, founder of FlexxDigital Ltd, has learned over six years of successfully running a digital marketing agency, this book makes it easy for any B2C business owner to create concrete, sustainable Facebook campaigns and hire the best and brightest staff. Still a bit stuck?

As the ultimate bonus, Dan's included tried-and-tested "Plug and Play" templates for all your lead generation requirements. By using The Ultimate Guide To Lead Generation, your business can:. ✔️ Learn from the best campaigns Dan Wardrope has run, sidestepping the mistakes he's made along the way. ✔️ Cut the costs of your marketing by hiring the best and brightest staff to generate all your web leads in-house. ✔️ Create beautiful, bespoke landing pages without spending thousands of pounds on web design. ✔️ Develop a "rinse and repeat" campaign strategy that'll generate measurable results for years to come. This book is for:. Businesses who sell products or services to consumers (B2Cs)People who are paying third-party marketing agencies for leads and aren't getting the results they needBusiness owners who know what they want. They are prepared to put in the effort and creativity to build an in-house digital marketing team that runs itself.What people are saying about Dan... "Dan has rejected the traditional agency model and built something new, totally defined by how, why and what he wants. And the results speak for themselves. Dan is a breath of fresh air for the industry and, if he's teaching, I highly recommend you listen." ~ Mike Rhodes, Founder of WebSavvy. "We have been working with Dan and his business FlexxDigital over the past 11 months. As of today, 25 April 2018 1:50am, Dan has been able to generate over 238,000 leads using our flagship lead generation platform LeadsHook in 11 months in some of the most competitive niches." ~ Nik Thakorlal, Founder of LeadsHook. What can I say about Dan and his team at FlexxDigital? They have a great reputation for generating the best quality leads in the industry. Not only great quality, but predictable volumes. Highly recommended." ~ Mark Roberts, Director at Basik Money.

Inhaltsangabe: Abstract: At the moment bonus programs are - alone or in combination with other instruments - one of the most successful and most often used marketing instruments in B2C markets, to retain customers by giving them a bonus for loyal behaviour. A typical bonus program of this kind is Payback. The problem is that still there is little known about why customers participate in bonus programs and that especially the crucial aspect rewards management (also bonus management) is the blind spot of the marketing theory on hand.

On the background of high investments in bonus programs and their rewards on the one hand and unclear reasons for the different success of bonus sets on the other hand this is an unsatisfactory situation. The target is therefore to show how bonus programs work and how rewards management is integrated in such a bonus program. Furthermore it is the target to show how rewards management can contribute to program success, how a rewards concept has to be set up and which possibilities (e.g. type of reward) there are for setting up a successful bonus set. To reach this a compilation of the scattered but carefully selected information in marking literature, papers, articles and further sources also from non-economic ones like psychology, a systematization of the findings and drawing of conclusions from this gives a clearer picture and helps to give recommendations for setting up a successful rewards management. For backing up the findings the results of an especially therefore carried out online survey get used. The decision to start with a bonus program must be based on the likeliness of the expected benefits that can be higher perceived product value, customer satisfaction, loyalty, from that customer equity and company value and cost savings as well as additional sales and cross and up-selling. Of course these benefits are strongly influenced by the customer retention potential of the bonus program set-up. The customer retention can be inf.