The Best-Selling Google API Books of All Time

This book is about the next generation of the Google Maps API. It will provide the reader with the skills and knowledge necessary to incorporate Google Maps version 3 on web pages in both desktop and mobile browsers. It also describes how to deal with common problems that most map developers encounter at some point, like performance and usability issues with having too many markers and possible solutions to that. Introduction to the Google Maps API version 3 Solutions to common problems most developers encounters (too many markers, common JavaScript pitfalls) Best practices using HTML/CSS/JavaScript and Google Maps.

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook.

And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team. Discover exactly how the Google Analytics system works Learn how to configure the system to measure data most relevant to your business goals Track online marketing activities, including cost-per-click ads, email, and internal campaigns Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets Configure Google Analytics to track enterprise data, including multiple domains Use advanced techniques such as custom variables and CRM integration.

Google Brings Data Mining to the People!Virtually everyone sees Google as, hands down, the best online search tool. Now you can use and improve on Google technology in your own applications. Mining Google Web Services teaches you dozens of techniques for tapping the power of the Google API. Google already gives you fine-grained control over your search criteria, and this book shows you how to exert the same control in your own focused search and analysis applications. With just a little knowledge of JavaScript, VBA, Visual Studio 6, Visual Studio .

NET, PHP, or Java, you will get better (and more relevant) search results--faster and more easily. Here's a little of what you'll find covered inside:. Improving the speed and accuracy of searchesPerforming data mining across the InternetUsing Google Web Services to search a single websiteBuilding search applications for mobile devicesUsing caching techniques to improve application performance and reliabilityAnalyzing Google dataCreating searches for users with special needsDiscovering new uses for GoogleObtaining historical data using cached pagesPerforming spelling checks on any textReducing the number of false search hitsWhether your goal is to improve your own searches or share specialized search capabilities with others, this is the one resource that will see you through the job from start to finish.