The Best-Selling Licensing eBooks of All Time

With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a finger! Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world. One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry.

In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author’s strategies.

Find out how today's top technology-based companies get thegreatest return on their intellectual property, and how you cantoo. A total hands-on guide to cutting-edge technology licensingstrategies. Russell Parr and Patrick Sullivan, along with a team ofdistinguished experts working at the frontlines of technologylicensing, reveal how today's top technology-based companies aremaximizing the value of and return on their intellectual property.They also offer hands-on advice and guidance on how you can do thesame in your company.

With the help of numerous real-life casestudies that demonstrate licensing strategies now used at DuPont,Xerox, Kodak, AlliedSignal, Hewlett-Packard, Dow Chemical, andother industry leaders, they tell you everything you need to knowto:. * Determine where technology licensing best fits in your company'soverall business strategies. * Establish a successful licensing program tailored to yourcompany's vision and goals. * Create and successfully manage a technology portfolio. * Quickly and easily calculate royalty rates. * Put the lessons learned at top technology-based companies to workin your company. "Technology licensing strategies are now key instruments foraccomplishing the corporate visions set forth by future-thinkingcompanies. Look at any corporate mission statement and you willfind the seeds of a strategy-based technology licensing program."--Russell Parr and Patrick Sullivan. In today's volatile, hypercompetitive global marketplace,cooperation and the sharing of intellectual property are keys tosuccess. Of course, one of the most valuable forms of intellectualproperty is technology. More often than not, innovation andincreased market penetration are the direct result of combiningtechnologies from a variety of sources. Consequently, manycompanies have begun to devote more and more of their strategicefforts to discovering the best ways to manage technology so as tomaximize value and return. For instance, AT&T has set up anindependent business group to manage its intellectual property as aseparate profit center, while other companies continue to runlicensing through their legal and R&D departments. Whichapproach makes the most sense for your company, and why? Get theanswers to these questions and many others in TechnologyLicensing. In this valuable book, Russell Parr and Patrick Sullivan, alongwith a distinguished team of contributing experts, reveal thelicensing strategies now being used at DuPont, Xerox,Hewlett-Packard, Dow Chemical, Kodak, and other top multinationalcorporations. They also provide practical prescriptions fordetermining where technology licensing belongs on yourorganizational chart and for establishing a successful licensingprogram tailored to your company's vision and goals. Taking a practical hands-on approach to technology licensing, theytell you what you need to know about:. * Creating and managing technology portfolios. * Types of licenses--with a detailed analysis of the strengths andweaknesses of each in various business contexts. * Successful licensing strategies now used at top technology-basedcompanies. * Royalty rate determination methods. * And more. Drawing upon the expertise of those on the frontlines of technologylicensing, Technology Licensing tells you how today's toptechnology-based firms maximize the value of their intellectualproperty and how your company can too.

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property. Order your copy today!