The Best New B2B Marketing Books To Read In 2025

Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book for you. Transform your B2B marketing strategy with the power of influencer marketing. B2B Influencer Marketing is a comprehensive guide for B2B brands looking to leverage the creator economy to drive revenue and enhance campaign effectiveness.

This book demystifies influencer marketing for B2B businesses, offering actionable insights and strategies to build successful influencer partnerships. Explore the history and evolution of influencer marketing, understand the landscape and learn how to forge long-term partnerships with creators. From choosing the right influencers to measuring campaign performance, this guide provides a road map to navigate the complexities of influencer marketing. With practical advice and real-world examples from companies including Dell and Spotify, this book is an essential resource for any B2B marketer looking to harness the power of influencer marketing.

Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine:. Share Good News: Build relationships and keep conversations alive with compelling stories and data insights.Track Interest: Identify opportunities and guide prospects through your pipeline effectively.Follow Up Consistently: Convert leads into loyal customers with proactive engagement.Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers.

CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value―empowering informed decisions. Say goodbye to random acts of marketing and embrace a structured approach that delivers measurable results and secures your place at the executive table. Elevate your marketing game and drive your business forward!

B2B Demand Generation: A Southerner's Marketing Guide is a light-hearted, step-by-step guide on how to best create awareness and drive demand for your organization's products and services. This book breaks down an omni-channel, funnel methodology approach to nurturing target audiences through a customer journey of education and trust, driving them to purchase your solutions to solve their deepest professional pain points.