The Best Magento eBooks of All Time

Key Features Strategic planning for maximizing your Magento 2 store’s operations and sales. Important guidelines and advice for optimizing your Magento 2 store. Packed with screenshots and step-by-step instructions to leverage the hundreds of Magento 2 features. Book Description Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business.

The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence. What you will learn Strategies for creating multiple stores within a single Magento installation. Use of complex product types such as bundles, downloadables and virtual products. Configuring payments, shipping and taxes. Accommodating multiple languages and currencies. Installing and configuring themes. Managing content and search engine optimization. Creating promotions, up-sells and cross-sells. Leveraging the customer relationship features of Magento 2. Securing and optimizing your installation. About the Author Bret Williams, for over 20 years, has engineered the creation of hundreds of websites, including many profitable e-commerce properties, as well as several Internet “firsts.” Beginning with version 1.3 of Magento CE, Bret began an odyssey of becoming one of the foremost experts on leveraging Magento to build successful online.

In DetailMagento is an open-source PHP e-commerce framework that incorporates a wide range of features that can satisfy nearly every imaginable e-commerce scenario. Thousands of online shops, big and small, use Magento. Magento is a complex system and is known for its steep learning curve. The goal of this book is to provide information on one of the Magento core components: product types. ApproachThis book provides a detailed explanation of the four complex Magento product types: Configurable, Bundle, Grouped, and Downloadable.

Each chapter is complemented by a step-by-step tutorial to give a practical insight into the discussed product type. The last tutorial explains how to create a custom product type: Affiliate. Who this book is forThis book is not an introduction to Magento. For best results, those reading it should have a working knowledge of the system – knowledge that might contain some gaps, which this book aims to fill.

As a non-techie you might be a bit daunted at the thought of taking on an e-commerce system as powerful as Magento. But don't be - our guide makes it all so accessible with its user-friendly, absolute-beginner approach. Install, configure, and manage your own e-commerce storeExtend and customize your store to reflect your brand and personalityHandle tax, shipping, and custom ordersIn Detail. Magento is one of the most powerful, flexible, and customizable e-commerce systems. It offers you the ability to create and manage a profitable online store.

As your online store grows, you can be sure that this robust e-commerce system can handle your needs. However, getting started with Magento can be difficult without the right guidance. Magento Beginner’s Guide - Second Edition provides guidance in the form of a step-by-step approach to building a simple, effective online store. The book covers the key features of Magento that will help you get your store up and running. It guides you through installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders.. Magento Beginner’s Guide - Second Edition guides you through the installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders. You will start with installing Magento on a hosting provider or on your local machine for testing purposes. From there, you will learn everything Magento has to offer, from working with products to adding additional functions. After installing Magento, you’ll learn how to set up your first store and add multiple stores in the same environment. One of Magento’s strengths, the product catalogue, will also be discussed thoroughly. From there we’ll continue to set up payment and shipping methods. You’ll learn to use themes to give your store the look and feel you need. As well as that, you’ll start using extensions to expand Magento’s functionality and you’ll learn to process your first orders. You will learn to customize the default Magento storefront so that it becomes your personalized store and also about Magento's directory structure and find out where some of the elements of a store are customized. As you work your way through each chapter, your store will grow in scope and sophistication. By the time you finish this book, you should have a complete, working online store. What you will learn from this book. Install Magento at a hosting provider and create a local installation for testing purposesSet up Magento for its first useCreate product categories, attributes, and your very first productsLearn to use Magento’s extended possibilities for complex productsWork with your customer databaseSet up payment and shipping methodsWork with Magento themesInstall extensions to expand Magento’s functionality even furtherProcess sales orders, invoices, and packing slipsLearn to maintain your store and take it to the next levelApproach. This book is written in a friendly, Beginner’s Guide style with plenty of step-by-step instructions for installing, configuring, and using Magento to run your own e-commerce site. We will set up an example store in the book with enough information to adapt the instructions according to your needs.