The Best TV Advertising Books of All Time

IS TELEVISION ADVERTISING YOUR NEXT BOLD MOVE? Americans are watching more video content than ever―nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge. All-Inclusive TV reframes the conversation about video content to prove that traditional TV inventory not only fits within the current media marketplace but retains the power to transform brands and businesses beyond expectation.

Chuck Hengel shows how data science, automation, and artificial intelligence help linear TV measure and optimize ad campaigns, achieve the accountability sought by modern marketers, and create a targeted, rich advertising opportunity. If you’re trying to build a brand, gain visibility, or attract new customers, linear TV continues to be a smart bet for the big impact it can have on both performance marketing and brand building.

Anyone in Britain who has had occasion to watch a spot of telly over the last 60 years will be familiar with Geoffrey Forster's considerable output as one of the country's top producers of television commercials. His showreel of timeless classics includes such unforgettable gems as the much-loved BT commercials with Maureen Lipman (Remember the "Ology" one?), Heinz "Souperday", the Chrysler Sunbeam launch spot featuring Petula Clark, even Paul McCartney's iconic Mull of Kintyre music video. It Never Rains Unless I Want It To takes the reader on a rollicking ride through the golden age of British advertising and beyond.

Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns―including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump―West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.

This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign. It examines the candidates’ use of Twitter, concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the new risks to democratic elections brought about by these campaigns.