The Best New Marketing Plan eBooks To Read In 2025

What if it was as simple as following what feels natural to you when marketing your business?That’s what the Human Design framework allows you to do when you allow things to be easy and fun. When you follow your own inner gifts, strengths, and talents, marketing becomes a simple and profitable process. Discover how to use your own Human Design chart to market your business with ease... minus the scammy sales tactics. Inside Cultivate Your Cashflow, you'll learn:. The GROW activities you need to do every day to attract your ideal people into your world.

The NURTURE activities you need to do every day to connect with your audience beyond the welcome sequence.The SELL activities you need to do every day to bring it all together.PLUS you'll discover how easy it is to create your money-making marketing plan using the 90-day system. This book is the fourth book in the Cultivate Your Business series. Ideally, you'll have Book 1, as this provides the foundational components of apply Human Design in business. The full series includes:. Book 1: Cultivate You! Harness Your Strengths, Craft Your Message, and Market With EaseBook 2: Cultivate Your Offers - Craft Offers That Sell With Ease Using Human DesignBook 3: Cultivate Your Audience - Attract Ideal Buyers, Connect With Your People, and Create Consistent Income in 90 Days or LessBook 4: Cultivate Your Cashflow - Create a Money-Making Marketing Plan Using Human DesignBook 5: Cultivate Your Content - Create Strategic Content That Attracts Dream Clients and Sells on Autopilot in 90 Days or Less.

The latest edition of the leading and internationally bestselling text on marketing planning. In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.

The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:. A best-practice, step-by-step process for coordinating marketing strategy and planningMethods to create powerful, differentiated value propositionsTools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profitsLessons from the leaders on how to embed world-class marketing within the organisation.Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.

This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises. It offers a framework to create a fundamental marketing plan that helps business leaders understand and thrive in a competitive environment. The framework offers a step-by-step process to build a plan that will enable readers to acquire new customers, maintain existing clientele, anticipate competitors' moves, showcase product uniqueness, grasp pricing strategies, refine branding messages, and select appropriate metrics to evaluate progress.

By adhering to our straightforward approach, readers will learn how to develop a marketing strategy that will help generate sales, profit, and customer satisfaction.