Brian Solis
Digital Anthropologist, Futurist, Bestselling Author
Book Recommendations:
Recommended by Brian Solis
“Remarkable Retail is your guide to fast-track innovation and, more importantly, consumer relevance in the COVID economy.” (from Amazon)
Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future. Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable. In most retail categories, digital channels are often central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop. Packed with illuminating case studies from some of modern retail’s biggest success stories—and leveraging Dennis’s more than thirty years as a senior executive and strategic consultant to dozens of brands—Remarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical. In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.
Recommended by Brian Solis
“The future isn't what it used to be. It is now open to the dreamers, thinkers and creatives to create the future that benefits us all. Theo and Bronwyn have personally curated the thoughts of those who care about a brighter, more prosperous future for everyone. The future starts now… with you.” (from Amazon)
Featuring contributions from an international array of futurists, The Future Starts Now provides fascinating insights and guidance into how society and business will transform in the years to come. The future is an uncertain, uncomfortable prospect for employees, employers and society at large. A flurry of unprecedented events have proven that, despite what some politicians and economists may tell us, the future is not set in stone. In light of this uncertainty, The Future Starts Now looks toward the various innovations and technologies that may shape our future. Authors Theo Priestley and Bronwyn Williams have brought together the world's leading futurists to articulate and clarify the current trajectories in technology, economics, politics and business. This is a comprehensive history of tomorrow, exploring groundbreaking topics such as AI, privacy, education and the future of work. While the guidance, insight and predictions are fascinating for anyone curious about what the future may hold, the book also functions as an invaluable guide for business professionals looking to steer their career or their organization with foresight and confidence.
Recommended by Brian Solis
“If you think work, life, and world economies can continue without intervention, you’re not alone. But the reality is that nothing is permanent. Everything is either disrupted by outside factors or improved from within. King and Petty help us understand the role we play in the latter.” (from Amazon)
The 21st century is going to be the most disruptive, contentious period humanity has ever lived through. It will challenge our most sacred ideologies around politics, economics and social constructs. It will force humanity to adapt in ways we can't yet imagine. If the cost of providing universal health care is lower than the cost of building a political movement to prevent it, would politicians still view it as socialism? In a world where algorithms and robots take the jobs of immigrants and citizens alike, are border controls an effective response? If unemployment skyrockets due to automation, would conservative governments rather battle long-term social unrest, or could they agree on something like universal basic income? When renewable energy sources are a fraction of the cost of coal-generated electricity, should lobbyists be able to prevent changes to energy infrastructure? When the crowd's mood is measured in influence and exabytes, will real-time democracy render elections a thing of the past? Brett King and Dr. Richard Petty explore the seismic social changes that will be thrust on the world over the coming decades. The Rise of Technosocialism seeks to answer both how our children will live with AI and climate disruption, along with which economies will likely emerge victorious in an always-on, smart world.


