Brianna Keilar

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

BRAVE FOR MY FAMILY is a book for every American child to read and celebrate the bravery of those on the homefront when a parent is away fighting for our country. Davidson's father was deployed every year of his young life when, at 6 years old, four days before Christmas, the call came that he was injured by an RPG in Afghanistan. Davidson's journey during his father's service, recovery at Walter Reed hospital and his return to the battlefield is the heart this book, perfect for children ages 4-8. BRAVE FOR MY FAMILY is for every child who had to be brave when they were scared and should be required reading for every American child protected by our armed services. With vivid, compelling art by Davidson's own active duty father, this book shows readers that no matter what challenges they face, they are not alone. Proceeds from the book support Military Families and Wounded Warriors through trusted organizations who have demonstrated their commitment to those who serve: The Green Beret Foundation, The Patriot Foundation, Navy Seal Foundation, Semper Fi Fund, Wounded Warrior Project and Lead the Way Fund.