Damian Collier
Founder and Chief Executive Officer, Blend Media
Book Recommendations:
Recommended by Damian Collier
“If you're looking for an easily digestible but comprehensive guide to the commercial benefits of immersive technologies, and how to execute those projects well, you'll find this in Jeremy Dalton's Reality Check. Having myself built a global VR/AR business over the past five years, providing immersive content solutions to many of the world's leading brands and enterprises, I am yet to come across a guide that takes a vast range of use cases and practical challenges and distills them as neatly as Reality Check. I have no doubt that it will become the handbook for both the experienced and the as-yet uninitiated reader.” (from Amazon)
Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include: - Learning and development - Remote collaboration and assistance - Visualization of remote assets and environments - Sales and marketing - Consumer behaviour research Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.