Doug Ulman

Discover How 32 Leading Companies, Including Netflix and Southwest Airlines, Turned Culture into a Competitive Edge In The Culture Book, you’ll learn how 32 trailblazing companies have transformed their culture into a powerful driver of success, attracting top talent and delivering exceptional financial results. Culture is the operating system of a company. It’s how people interact when you're not watching, and it often determines whether a company thrives or struggles. Building a strong, vibrant culture isn’t just about perks or slogans—it’s about the behaviors, values, and beliefs that shape every decision, interaction, and outcome within the organization. Co-authored by Culturati, who has been curating the best insights on culture-building for five years through their annual conferences, and Weeva, a company that helps brands like LendingTree and Zappos create stunning culture books, this guide provides deep insights into what makes culture truly powerful. In The Culture Book, we tackle some of the biggest questions about corporate culture: Who truly owns company culture? Is it the CEO, the C-suite, or everyone?Is culture about values, behavior, or something more?Can culture be measured with an ROI, or is it too "squishy" to quantify?Can you replicate another company’s culture? And should you?How can you really understand your company’s culture, not just what you think it is? You’ll hear from 32 culture masters, including: Patty McCord, former Chief People Officer at Netflix and author of Powerful: Building a Culture of Freedom and ResponsibilityKim Malone Scott, author of Radical Candor and former leader at Google and AppleTamara Fields, Accenture’s Head of Diversity and InclusionLanham Napier, former CEO of RackSpace and co-founder of BuildGroupMark McClain, CEO of SailPoint and Glassdoor's #1 rated CEOGinger Hardage, former SVP of Southwest Airlines, leader of their Culture and Communications Group, and founder of Unstoppable CulturesAnd many more! If you're ready to build a company culture that not only attracts the best people but also drives exceptional results, The Culture Book is your blueprint.