Eric Weiner
New York Times Bestselling Author of The Geography of Bliss
Book Recommendations:
Recommended by Eric Weiner
âThe world is changing. Social media is bringing people together and tearing them apart. Itâs hard to know what to believe and who to trust, especially when it comes to the letters âPR.â Enter Maxim Behar. He cuts through the noise and locks in on the signal. He helps us navigate the changes afoot and reminds us that some thingsâdignity, integrityâremain constant. Best of all, he delivers his message with a light touch that makes The Global PR Revolution a pleasure to read.â (from Amazon)
âAn excellent guide.â âPaul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a clientâs needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social MediaHow to Speak the Language of PRModern PR Skills and ToolsHow to Measure ImpactThe Effect of Total Transparency on BusinessesInternational Perspectives on the MediaThe Future of the Industry Beharâs knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, theyâll be well on their way to becoming experts in the field.
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