Jeff Ruby

The one common responsibility all of us have every single day is to become the best version of ourselves as possible. We do this to ensure that we live a valuable, fulfilled, and meaningful life, and also to guarantee that we are contributing to the harmony of the world we live in. In order to do that, it is helpful to have a set of core beliefs on how to live responsibly and make it through the challenging times that all of us will face. Through Rocky Boiman's experiences in football, particularly the no-nonsense world of the NFL, he developed these rules or essential behaviors that he feels are critical to living the meaningful life that we all seek.