Jeffrey Gitomer
New York Times Bestselling Author
Book Recommendations:
Recommended by Jeffrey Gitomer
“Kevin Ward has created emmy winning scripts that will never appear on TV. They appear in person, on the phone, and in email performances...and the YES prize for winning is not a statue, It's a fatter wallet. More than just The Book of YES, this one volume will lead you to the promised land of YES!” (from Amazon)
In The Book of YES, you will find the most powerful scripts in the real estate industry today.If you’re tired of the same old sales scripts or if you’ve done away with them all together, I know how you feel because I’ve been there.I was tired of seeing the same B.S.(bad sales) approaches and I wanted something that felt more natural for me.So I started creating my own scripts, for the simple reason that I hated being told, “No.” For me nothing was worse than that feeling of rejection. I was determined to figure out the perfect thing to say in every situation, and how to say it in a way that would cause sellers and buyers to want to say “Yes!” to me every time. This book is the result of that quest.And I’ve broken it in two unique parts so you can spend less time reading it, and more time using the life changing scripts inside.Part 1 will give you the foundation for making the scripts work for you. Not just some of the time, but every time! You’ll master how to inspire sellers to say “YES” to you giving you the magic key to unlock the success you want as a real estate agent. Part 2 Is the actual scripts that allow you to have smooth, choreographed conversations that lead you down the path to more success and more income. included in this section are…Prospecting scripts for sellers that lead up to the listing appointment.My unique Listing Presentation Scripts with examples of exactly how to deliver them for maximum impact.The Buyer Scripts that I’ve personally used for years to build my own real estate business from scratch.The Objection scripts that will show you how to overcome any objection with ease and never be scrambling for words when a client throws you a curveball.In all there are 27 scripts in this book that will show you how to handle any situation, conversation, and objection that might come your way.And each script has been tested, tweaked and perfected. How do I know this? Because I’ve used each and every one of them to close millions of dollars worth of real estate in my nearly 2 decade career.I’ve also taken the time to include things I’ve picked up over my career that will help take you beyond the scripts…How to identify resistance and influence triggers so you can naturally use the right words and phrases that gets more clients saying YES to you.My practice techniques for memorizing and using these scripts to their full impact. You won’t just be pulling words from your memory, you’ll be speaking from the heart so you come across as genuine.The “tiny tweaks” that turn a regular script into something powerful. These seemingly little differences can have a huge impact in the way a prospect or client responds to what you say.The 9 Keys to more powerful conversations that go way beyond just the words you say to a client. I’ve mastered all 9 of these techniques and each one has made a huge difference in how I present myself to clients.The Book of YES is an action guide, not a book of theory. Think of it as YOUR PLAY BOOK for the key conversations you have with sellers and buyers. Along with the scripts you will find tactical notes on how to use the script, why it works, and when to modify the script for various situations.This book is not about intimidating your clients to agree with you, it’s about inspiring them to say YES. And the more they do, the more abundance and success you will have in your life. The ultimate YES is saying YES to your goals, your dreams and your family so you can create the lifestyle that you want.
Recommended by Jeffrey Gitomer
“This book covers every aspect of social selling and how you can use LinkedIn to your advantage. Don't just read this book, implement it.” (from Amazon)
LinkedIn Unlocked, 2nd Edition: The Ultimate Guide to LinkedIn Lead Generation for B2B Service Providers, Business Owners & Entrepreneurs This isn't a second edition—it's a complete transformation! Are you looking to attract high-quality leads and premium clients through LinkedIn? Look no further—LinkedIn Unlocked is your comprehensive, updated guide to mastering the platform in today's radically changed landscape. In this entirely revamped 2nd edition, you'll not just learn, but master the art of creating a captivating LinkedIn presence, generating high-impact AI-enhanced content, and leveraging a fail-proof system to turn your connections into clients. Double your leads and sales by applying the cutting-edge strategies packed into this transformative guide. This book is a fail-proof blueprint for LinkedIn marketing and social selling success. Note for Sales Professionals: If you're a sales professional using Sales Navigator, you'll find my other book "Navigating LinkedIn for Sales" to be a better fit for your specialized needs. What You'll Discover: Step-by-step instructions for a LinkedIn profile transformation to magnetically attract your ideal clients.Strategies to nurture relationships and convert connections into high-paying clients.Ready-made social selling action plans, communication templates, and checklistsThe LINK Method™ - a proven system for scheduling meetings and closing lucrative deals.LinkedIn growth strategies to build a powerful personal brand and boost inbound marketing.Tips to become an industry thought leader by consistently sharing valuable insights with the help of generative AI.Leverage emotional storytelling techniques to create compelling content. What's Inside? FOUNDATIONS: Lay the groundwork to become an unstoppable force using LinkedIn for business. Strategies to emotionally connect with your ideal clients.Fine-tune your profile to become an irresistible magnet for your perfect prospects.Compare subscription options to unlock LinkedIn's powerful tools. STRATEGIES: Elevate your LinkedIn and social selling game with foolproof strategies. Relationship-building techniques to foster trust and increase sales conversations.Advanced search filters to discover high-value leads based on keywords, titles, companies.The proven LINK Method™ to book meetings and close deals through structured outreach. EXECUTION: Uncover LinkedIn sales strategies to create a powerful lead generation source. Leverage generative AI in your LinkedIn content strategy to quickly establish yourself as an authority.Ready-made action plan to execute effective LinkedIn B2B marketing and social selling campaigns.LinkedIn outreach techniques using a method to convert connections into clients. Advanced LinkedIn Marketing Strategies: If you are using LinkedIn for business growth, you will find this book packed full of actionable tactics and strategies for personal branding, content marketing, social selling, and B2B lead generation. Create irresistible signature content tailored to your ideal client's desires using artificial intelligence.Build a LinkedIn audience who is interested in what you share.Develop repeatable sales funnels to turn leads into high-paying clients.LinkedIn content marketing strategies to quickly become a recognized authority. Get the Tactical Playbook Today and Unlock LinkedIn Lead Generation!
Recommended by Jeffrey Gitomer
“Redefines the laws and rules of attraction. … Every consultant should read and implement the six steps if they're serious about doubling their income.” (from Amazon)
Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines. The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build lucrative, sustainable practices, replaces the typical consultant's mindset of emphasizing expertise and differentiated processes with a focus on building relationships, engendering trust, and solving clients’ existing problems. In The Irresistible Consultant’s Guide to Winning Clients: Six Steps to Unlimited Clients and Financial Freedom, Fields synthesizes his decades of experience into a step-by-step approach to winning more projects from more clients at higher fees. From nuts-and-bolts business advice and tactics to a deeply insightful breakdown of the human side of a very human profession, Fields delivers a comprehensive guidebook that is at once highly approachable and satisfyingly detailed.


