John A. Estrella

Do you want to make your products successful? Need to adapt to an ever-changing marketplace?Want to learn about how to make your products successful?Need to re-invent the way you develop products?This is the first book that focuses on product owners in all industries for all teams, beyond the Scrum framework: Stop wasting time and money on features that customers do not wantDeliver value to your customers through valuable featuresStart getting satisfied and engaged customersCreate SMART product teams that care about customersCreate an agile product culture in your organizationUsing their experiences Joanna Tivig and Peter Monkhouse outline the skills, behaviors, and solutions for the new generation of product owners who care about customers, by creating products that deliver value. These product owners are focused on ACHIEVE: Agility in businessCrashing the challengesHoning the teamIterating and adaptingEffective ownershipValue deliveryExcellenceReady to learn how to join Gen P, the new generation of product owners? Scroll up and add this book to your cart.