Jon Weiner

“From front offices to college campuses, Jake Fischer takes you on an engrossing tour of the NBA in its latest golden age, when some of the most captivating teams won by losing.” —Lee Jenkins, former Sports Illustrated NBA writer An insider account of modern NBA team-building, based on hundreds of exclusive interviews A single transcendent talent can change the fortunes of an NBA franchise. One only has to recall the frenzy surrounding recent top pick Zion Williamson to recognize teams’ willingness to lose games now for the sake of winning championships later. It’s a story that weaves its way behind closed doors to reveal intricate machinations normally hidden from public view. Backed by extensive reporting and hundreds of interviews with top players, coaches, and executives, Jake Fischer chronicles secret pre-draft workouts, feuding between player agents and executives, surprising trade negotiations, interpersonal conflicts, organizational power struggles, and infamous public relations fiascos, making for a fascinating look at the NBA. The definitive account of the NBA’s tanking era, when teams raced to the bottom in the hope of eventually winning a championship.

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

USA Today Bestseller Now available in trade paper! Jack Nicklaus II shares stories, insights, and lessons he’s learned from his father, the “Golden Bear,” that will delight golf fans of all ages, encourage fathers, and inspire readers to focus on what’s most important in life: family. Best Seat in the House, written with New York Times bestselling author Don Yaeger, gives us eighteen valuable lessons that Jack Nicklaus II learned from his father, PGA champion Jack Nicklaus. Although the “Golden Bear,” as he is known by fans, is widely regarded as the best golfer of all time, with a record number of PGA major championships, his life and values show that true legacy lives on through your children, grandchildren, and others we are blessed to call family and friends. For the first time, the public is given the opportunity to see what made Jack Nicklaus an off-course success, including how he and his wife, Barbara, fashioned fifty-plus years of marriage, understanding that they both had to give of themselves “at least 95 percent of the time”the importance of having boundaries and limits that everyone in the family agrees onhow Nicklaus taught his son Jack, who worked as his caddie for several years, to value his competitors and treat them as he would hope to be treatedthe need to be connected to what we’ll leave behind: our legaciesOne June day, Jack Nicklaus II had just completed his second round in a Palm Beach County Junior Golf Association tournament and was sitting at the scorer’s table, signing his scorecard, when somebody told him his dad was on the telephone. He was a little frustrated because he didn’t want to be bothered on such an important day, but his dad wanted to know how he had played, so Jack II spent the next twenty minutes detailing every hole and every shot. Afterward, his father said, “Jackie, would you like to know how your dad did today?” Of course he wanted to know, and he felt a little guilty for not asking. “Well, I just won the US Open.” It was Father’s Day 1980, and on that day Jack II learned a valuable lesson that he carried with him into adulthood: family is more important than anything in the world.