Martin Lindstrom

THINKERS50 BEST MANAGEMENT BOOKS FOR 2024 GOLD MEDAL WINNER – 2024 AXIOM BUSINESS BOOKS AWARD – LEADERSHIP CATEGORY "Work-life balance" isn't making anyone happy. In fact, our relentless attempts to achieve this goal have created workplaces full of stress, discontent, and burnout. While this workplace disillusionment has been brewing for years, the pandemic helped catalyze a cultural shift of workers redefining themselves beyond what they do for a living. Now, it's time for you to rethink your role as a leader in the nexus of work and life. In Work-Life Bloom: How to Nurture a Team That Flourishes, award-winning author Dan Pontefract contends that a thriving workplace isn't about employee engagement levels, nor is it predicated on your team members bringing their "best selves" to work. Instead, it requires you to support the people you manage so they can be their best in work and life. Just as a flower needs the right mix of sunlight, water, and nutrients to grow, your people need the right mix of work-life factors to create a fulfilling and harmonious existence. Pontefract introduces a new leadership paradigm focused on twelve key work-life factors that determine whether your team members' gardens are able to grow. Drawing upon primary global research, interviews, and personal experiences, Pontefract delivers a timely blueprint for leaders to cultivate work-life ecosystems where individuals don't just survive—they bloom.

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product.Determine?what resources to put behind influencer campaigns.Manage the business side of influencer marketing, including tools that will help?measure ROI.Develop?their brand’s social media voice to become an influencer in its own right.This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.