Mike Flanagan

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Now an original Netflix series! From the author of The Wicked Heart and The Immortal comes a beautiful and haunting novel about a group of five terminally ill teenagers whose midnight stories become their reality. Rotterham Home was a hospice for young people—a place where teenagers with terminal illnesses went to die. Nobody who checked in ever checked out. It was a place of pain and sorrow, but also, remarkably, a place of humor and adventure. Every night at twelve, a group of young guys and girls at the hospice came together to tell stories. They called themselves the Midnight Club, and their stories could be true or false, inspiring or depressing, or somewhere in-between. One night, in the middle of a particularly scary story, the teenagers make a secret pact with each other, which says, “The first one who dies will do whatever he or she can do to contact us from beyond the grave, to give us proof that there is life after death.” Then one of them does die...