Molly Lambert

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

“A fantastic book.” —Steven Soderbergh When psychologist Kris Kelvin arrives at the planet Solaris to study the ocean that covers its surface, he finds himself confronting a painful memory embodied in the physical likeness of a past lover. Kelvin learns that he is not alone in this and that other crews examining the planet are plagued with their own repressed and newly real memories. Could it be, as Solaris scientists speculate, that the ocean may be a massive neural center creating these memories, for a reason no one can identify? Long considered a classic, Solaris asks the question: Can we understand the universe around us without first understanding what lies within? “A novel that makes you reevaluate the nature of intelligence itself.” —Anne McCaffrey

The real, untold, and unvarnished story of life inside the legendary Playboy Mansion—and the man who holds the key—from the woman who was Hef’s #1 girlfriend and star of The Girls Next Door. A spontaneous decision at age twenty-one transformed small-town Oregon girl Holly Sue Cullen into Holly Madison, Hugh Hefner’s #1 girlfriend. But like Alice in Wonderland after she plunged down the rabbit hole, what seemed like a fairytale life inside the Playboy Mansion—including A-list celebrity parties and her own #1-rated television show—quickly devolved into an oppressive routine of strict rules, manipulation, and battles with ambitious, backstabbing bunnies. Losing her identity, her sense of self-worth, and her hope for the future, Holly found herself sitting alone in a bathtub contemplating suicide. But instead of ending her life, Holly chose to take charge of it. In this shockingly candid and surprisingly moving memoir, this thoughtful and introspective woman opens up about life inside the Mansion, the drugs, the sex and the infamous parties, as well as what her relationships with her Girls Next Door co-stars, Bridget and Kendra were really like. Holly talks candidly about a subsequent abusive relationship, her own successful television series, and the hard work of healing, including her turn on Dancing with the Stars. A cautionary tale and a celebration of personal empowerment, Down the Rabbit Hole reminds us of the importance of fighting for our dreams—and finding the life we deserve.

Los Angeles Times Bestseller This riveting tour through 1960s Los Angeles is a “history from below, in the very best sense” as it celebrates the “grassroots heroes and struggles” of the social movements of the era (Barbara Ehrenreich, author of Natural Causes). “Authoritative and impressive.” —Los Angeles Times “Monumental.” —Guardian Los Angeles in the sixties was a hotbed of political and social upheaval. The city was a launchpad for Black Power—where Malcolm X and Angela Davis first came to prominence and the Watts uprising shook the nation. The city was home to the Chicano Blowouts and Chicano Moratorium, as well as being the birthplace of “Asian American” as a political identity. It was a locus of the antiwar movement, gay liberation movement, and women’s movement, and, of course, the capital of California counterculture. Mike Davis and Jon Wiener provide the first comprehensive movement history of L.A. in the sixties, drawing on extensive archival research and dozens of interviews with principal figures, as well as the authors’ storied personal histories as activists. Following on from Davis’s award-winning L.A. history, City of Quartz, Set the Night on Fire is a historical tour de force, delivered in scintillating and fiercely beautiful prose.