The Minimalists

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

**THE INSTANT NEW YORK TIMES BESTSELLER** "The Minimalists show you how to disconnect from our conditioned material state and reconnect to our true essence: love people and use things. This is not a book about how to live with less, but about how to live more deeply and more fully." ―Jay Shetty, #1 New York Times bestselling author of Think Like a Monk AS SEEN ON THE NETFLIX DOCUMENTARIES MINIMALISM & LESS IS NOW How might your life be better with less? Imagine a life with less: less stuff, less clutter, less stress and debt and discontent―a life with fewer distractions. Now, imagine a life with more: more time, more meaningful relationships, more growth and contribution and contentment―a life of passion, unencumbered by the trappings of the chaotic world around you. What you’re imagining is an intentional life. And to get there, you’ll have to let go of some clutter that’s in the way. In Love People, Use Things, Joshua Fields Millburn and Ryan Nicodemus move past simple decluttering to show how minimalism makes room to reevaluate and heal the seven essential relationships in our lives: stuff, truth, self, money, values, creativity, and people. They use their own experiences―and those of the people they have met along the minimalist journey―to provide a template for how to live a fuller, more meaningful life. Because once you have less, you can make room for the right kind of more.