Tucker Max

Compares the experiences of soldiers in the Vietnam war with those in the Trojan War, and examines how the stresses of combat affect the individual soldier

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations--whether in the boardroom or at home. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss's head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles--counterintuitive tactics and strategies--you too can use to become more persuasive in both your professional and personal life. Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

In The Fiat Standard, world-renowned economist Saifedean Ammous applies his unique analytical lens to the fiat monetary system, explaining it as a feat of engineering and technology just as he did for bitcoin in his global bestseller The Bitcoin Standard. This time, Ammous delves into the world's earlier shift from the gold standard to today's system of government-backed fiat money—outlining the fiat standard's purposes and failures; deriving the wider economic, political, and social implications of its use; and examining how bitcoin will affect it over time. With penetrating insight, Ammous analyzes global political currencies by analogy to bitcoin: how they're "mined" whenever government-guaranteed entities create loans, their lack of inherent restraints on inflation, and the rampant government intervention that has resulted in heavy, devastating, and persistent distortions to global markets for food, fuel, science, and education. Through these comparisons, Ammous demonstrates that bitcoin could be our next step forward—providing high salability across space, just like the fiat system, but without the unchecked fiat-denominated debt. Rather than a messy hyperinflationary collapse, the rise of bitcoin could look like a debt jubilee and an orderly upgrade to the world's monetary operating system, revolutionizing global capital and energy markets.

Thousands of years ago, Herodotus and Plutarch immortalized Spartan society in their histories; but today, little is left of the ancient city or the social structure of this momentous culture.  One of the few antiquarian marks of the civilization that has survived lies scores of miles away from Sparta, at a narrow Greek mountain pass called Thermopylae. It was there that three hundred of Sparta's finest warriors held back the invading millions of the Persian empire and valiantly gave their lives in the selfless service of democracy and freedom.  A simple engraved stone marks their burial ground. Inspired by this stone and intrigued by the lore of Sparta, author Steven Pressfield has brilliantly combined scholarship with storytelling.  Narrated by the sole survivor of the epic battle--a squire in the Spartan heavy infantry--Gates of Fire is a mesmerizing depiction of one man's indoctrination into the Spartan way of life and death, and of the legendary men and women who gave the culture an immortal gravity. Culminating in the electrifying and horrifying epic battle, Gates of Fire weaves history, mystery, and heartbreaking romance into a literary page-turner that brings the Homeric tradition into the twenty-first century.

Most marketers concentrate on what they’re trying to get. The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.