Zak Keefer
Cover the Indianapolis Colts for @TheAthletic. Adjunct professor @IUMediaSchool. Reach me at zkeefer@theathletic.com.
Book Recommendations:
Recommended by Zak Keefer
“Wright Thompson was right — "It's Better to be Feared" is the best book on the NFL in a long, long, long time. Bravo @SethWickersham, haven't been able to put it down.” (from X)
NEW YORK TIMES BESTSELLER SPORTS ILLUSTRATED • NONFICTION BOOK OF THE YEAR National Sports Media Association • Book of the Year Kirkus Reviews • Best Nonfiction of the Year “[H]onest, sprawling, meticulously reported, and beautifully written." ―Chad Finn, Boston Globe The explosive, long-awaited account of the making of the greatest dynasty in football history―from the acclaimed ESPN reporter who has been there from the very beginning. Over two unbelievable decades, the New England Patriots were not only the NFL’s most dominant team, but also―and by far―the most secretive. How did they achieve and sustain greatness―and what were the costs? In It’s Better to Be Feared, Seth Wickersham, one of the nation’s finest investigative sportswriters, presents the definitive account of the New England Patriots dynasty, capturing the brilliance, ambition, and ruthlessness that powered it. Having covered the team since Tom Brady took over as starting quarterback in 2001, Wickersham draws on an immense range of sources, including previously confidential game plans, scouting reports, and internal studies as well as hundreds of interviews gathered over two decades―with Brady, Bill Belichick, and other players, coaches, and front office personnel―to offer a behind-the-scenes chronicle of the dynasty’s three acts: the initial burst of Super Bowls from 2001 to 2005; the plateau period, 2006 to 2014, stalked by scandal, injury, and near-misses; and the second three Super Bowl victories between 2015 and 2019, which allowed the Patriots to make their claim upon history. At every step, Wickersham demonstrates just how Belichick and Brady shaped the Patriots and reshaped the entire NFL. We are taken deep into Belichick’s tactical mind, odd work habits, and strained relationships, including his sincere but unspoken love for the players and a near fistfight with a former assistant coach. It is an illuminating depiction of a mastermind, and an organization, dedicated not only to winning but to breaking a league designed to prevent the emergence of a single, unbeatable team. Yet it is in Wickersham’s portrait of Brady―from his childhood in northern California to his challenging years at the University of Michigan to his astonishing early superstardom in the NFL―that the source of the Patriots’ sheer endurance comes into focus. Even as he navigated an improbable rise to fame, Brady was driven by a totalizing ambition to be great, not as an endpoint, but as an ever-unfolding process. Sustaining greatness, however, came with a price. Wickersham reveals, to an extent no other journalist has, the clashes among the coach, the quarterback, and the owner, Robert Kraft―conflicts that resulted in the team’s best performances but also, eventually, the dissolution of the dynasty itself. Raucous, unvarnished, and propulsive, It’s Better to Be Feared is an instant classic of American sportswriting, and an unforgettable study of what it takes to reach, and remain at, the summit of human achievement.
Recommended by Zak Keefer
“@BenReiff @ColtsConti @TeamUSA @usrowing Man, Boys in the Boat is such a great book” (from X)
Traces the story of an American rowing team from the University of Washington that defeated elite rivals at Hitler's 1936 Berlin Olympics, sharing the experiences of such contributors as their enigmatic coach, a visionary boat builder and a homeless teen rower. By the author of Under a Flaming Sky. (sports & recreation). Simultaneous.
Recommended by Zak Keefer
“A few favorites from 2019 ... what're yours? Book: "Catch and Kill" by @RonanFarrow Show: HBO's Chernobyl Movie: You don't get to see many when you've got 2 young kids, but "Once Upon a Time ... in Hollywood" was awesome Most remarkable story I read: https://t.co/k8GOYifO8j” (from X)
Now an HBO documentary series streaming on HBO Max. In this instant New York Times bestselling account of violence and espionage, Pulitzer Prize-winning investigative reporter Ronan Farrow exposes serial abusers and a cabal of powerful interests hell-bent on covering up the truth, at any cost. In 2017, a routine network television investigation led Ronan Farrow to a story only whispered about: one of Hollywood's most powerful producers was a predator, protected by fear, wealth, and a conspiracy of silence. As Farrow drew closer to the truth, shadowy operatives, from high-priced lawyers to elite war-hardened spies, mounted a secret campaign of intimidation, threatening his career, following his every move, and weaponizing an account of abuse in his own family. All the while, Farrow and his producer faced a degree of resistance they could not explain -- until now. And a trail of clues revealed corruption and cover-ups from Hollywood to Washington and beyond. This is the untold story of the exotic tactics of surveillance and intimidation deployed by wealthy and connected men to threaten journalists, evade accountability, and silence victims of abuse. And it's the story of the women who risked everything to expose the truth and spark a global movement. Both a spy thriller and a meticulous work of investigative journalism, Catch and Kill breaks devastating new stories about the rampant abuse of power and sheds far-reaching light on investigations that shook our culture. Los Angeles Times Book Prize Finalist Finalist for the National Book Critics Circle Award in Autobiography Indie Bound #1 Bestseller USA Today Bestseller Wall Street Journal Bestseller
Recommended by Zak Keefer
“This book is awesome. I also can’t believe Nike was almost named “Dimension Six” instead. https://t.co/Arz2vIECoW” (from X)
NEW YORK TIMES BESTSELLER In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.



