The Best Public Relations Audiobooks of All Time

Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. He or she crafts appropriate messages based on a study of group psychology and disseminated as an act of creating news. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career.

He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational. The book’s four chapters are titled "Scope & Functions", "The Group & Herd", "Techniques & Methods", and "Ethical Relations".

The digital era’s new consumer demands a new approach to PR. Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience.

We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audienceGenerate more, higher-quality customer or media leadsClose the deal and nurture the customer or media relationshipTrack the ROI of each stage in the processContent is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

The only PR book you’ll ever need. For decades, high-profile corporate and law firm leaders have called on Gina Rubel, president and CEO of Furia Rubel Communications, for high-stakes public relations, crisis planning, and incident response support. In Everyday PR: Harnessing Public Relations to Build Relationships, Brands & Businesses, Rubel draws upon her deep experience in all aspects of PR to help business owners, corporate executives, marketing professionals, and communications students of all types identify and capitalize on opportunities to grow their businesses.

Rubel reveals the secrets and tools that helped her become recognized by PRNews as one of their Top Women in the Industry in the category of Innovators, including:. » Eight steps for developing a strategic public relations plan. » How to speak the language of journalists. » How to write a press release that gets noticed. » The right way to infuse diversity, inclusion, and social responsibility into your message. » Cutting-edge best practices for internal as well as external communications. This is the ultimate no-nonsense, practical handbook to mastering the art and science of leaving a lasting, positive impression that is vital to success in today’s image-conscious world.