18 Best-Selling Success Books Millions Trust
Recommended by Satya Nadella (Microsoft CEO), Bill Gates (Microsoft co-founder), and Mark Cuban (Shark Tank investor) for proven Success strategies







When millions of readers and top experts agree on a book, it’s clear those works offer valuable insights into what drives success. Success remains a top priority for people worldwide, fueling ambitions across careers, leadership, and personal growth. These 18 best-selling books have stood the test of time and expert scrutiny, revealing proven frameworks that many have used to climb higher and push further.
Experts like Satya Nadella, CEO of Microsoft, and Bill Gates, co-founder of the same tech giant, have endorsed key titles such as "Mindset" and "Think and Grow Rich Deluxe Edition." Their journeys highlight how adopting the right mindset and principles can lead to sustained achievement and innovation. Meanwhile, investor Mark Cuban praises books like "The Power of Broke" for its insights on leveraging scarcity as a creative advantage, a lesson he values deeply.
While these popular books provide proven frameworks, readers seeking content tailored to their specific success challenges might consider creating a personalized Success book that combines these validated approaches. This way, you get a customized guide that fits your unique aspirations and context, amplifying the impact of these expert-recommended lessons.
Recommended by Guy Kawasaki
Chief Evangelist at Canva, Author, Marketer
“If you manage people or are a parent, drop everything and read Mindset.”
by Carol S. Dweck·
by Carol S. Dweck·
Carol S. Dweck, a Stanford University psychologist, challenges the conventional wisdom that talent alone drives success by introducing the concept of fixed versus growth mindsets. You learn how your beliefs about your capabilities can shape your learning, motivation, and achievements across domains like education, sports, and work. For example, the book explores how embracing a growth mindset fosters resilience and continuous improvement, while a fixed mindset limits potential. This book benefits parents, teachers, managers, and anyone eager to understand the psychology behind achievement and how to cultivate environments that encourage development.
Recommended by Michael Sliwinski
Founder and CEO of Nozbe
“Now I’m reading Coach Goldsmith’s book: What Got You Here Won’t Get You There - and it’s brilliant!” (from X)
by Marshall Goldsmith, Mark Reiter·
by Marshall Goldsmith, Mark Reiter·
The methods Marshall Goldsmith developed while coaching top executives reveal why climbing higher in your career often comes down to unlearning subtle interpersonal habits. This book drills into specific behaviors—like failing to say thank you or interrupting—that quietly erode professional relationships and stall progress. You’ll find practical guidance on how to identify and adjust these "transactional flaws" using straightforward advice, such as chapters devoted to feedback loops and daily question exercises. If you’re an ambitious professional aiming for senior roles, this book offers insights not just on skills but on the nuances of leadership presence that most overlook.
by TailoredRead AI·
by TailoredRead AI·
This tailored book explores proven success methods deeply aligned with your unique background and goals. It reveals key principles millions of readers have found valuable while focusing on your specific challenges and interests. By combining well-established approaches with your personal context, it offers a customized exploration that feels relevant and practical. The book uncovers how various success factors interplay and examines how you can apply them in ways that resonate with your life and ambitions. This personalized guide makes complex success concepts approachable, supporting your learning journey with content matched precisely to your needs and aspirations.
Recommended by Jason Walker
Organizational transformation expert
“Five awesome principles from Adam Grant's leadership book “Give and Take” highlight effective entrepreneurship and success.” (from X)
by Adam Grant·
by Adam Grant·
When Adam Grant first explored the dynamics of workplace interactions, he discovered that success isn't just about individual effort but how you engage with others. His research at Wharton reveals that people generally fall into takers, matchers, or givers, and this classification profoundly affects outcomes in business and leadership. You learn how givers—those who contribute without expecting immediate returns—can either burn out or excel spectacularly, depending on how they manage their generosity. The book offers compelling examples, like the story of a basketball executive who turned a struggling franchise around by embracing giver strategies, making it insightful for anyone aiming to build lasting influence through collaboration. If you're looking to deepen your understanding of networking and leadership, this book provides a nuanced perspective that goes beyond typical success formulas.
by Napoleon Hill
by Napoleon Hill
Napoleon Hill's decades of research into the traits of successful people led him to craft this influential text that distills the mindset and principles behind wealth and achievement. You explore foundational concepts like desire, faith, and persistence, along with specific techniques such as the mastermind principle and autosuggestion. The book benefits those seeking to understand the mental attitudes and habits that contribute to financial and personal success, offering a philosophy that has influenced countless entrepreneurs and leaders. Chapters like "Desire: The Starting Point of All Achievement" provide concrete insights into goal-setting and motivation. While it doesn't shy away from lofty ideals, it leaves you with practical mental frameworks to pursue your ambitions.
by George Leonard
by George Leonard
What if the conventional chase for success misses the deeper point? George Leonard, drawing on his extensive experience as a martial arts practitioner and educator, blends Zen philosophy with practical exercises to guide you toward true mastery. This book teaches you how to embrace the process itself—through visualization and mind-body techniques—to sustain long-term fulfillment rather than fleeting achievement. You'll find insights especially useful if you're grappling with the frustration of plateauing or seeking meaning beyond typical success metrics. Chapters explore how patience and persistence become your allies, transforming mastery from an endpoint into a daily practice.
by TailoredRead AI·
by TailoredRead AI·
This tailored book explores a step-by-step success plan designed to deliver rapid results within 90 days. It combines widely validated success principles with your unique background and goals, creating a personalized guide that focuses precisely on what matters most to you. Through targeted exploration of proven concepts, this book examines actionable steps that align with your interests, ensuring efficient learning and meaningful progress. By adapting popular success insights to your personal context, the book reveals how to fast-track your achievements with clarity and focus. This tailored approach encourages sustained motivation and practical application, making your journey toward success both engaging and effective.
Recommended by Cory Procter
Husband, Father, NFL enthusiast, Speaker
“What an awesome book. Super simple but should resonate like crazy. All about your choices and how they create your future. Make the decision. Be grateful and go get it.” (from X)
What started as a personal crisis for Andy Andrews evolved into a narrative that explores how seven key decisions can drastically reshape one's path to success. Through the story of David Ponder, a man at his lowest, Andrews distills lessons from historical figures like Abraham Lincoln and Anne Frank, offering concrete principles such as personal responsibility, forgiveness, and gratitude. You’ll find actionable insights on how daily choices define your success, with chapters specifically addressing accountability and happiness as foundational elements. This book suits anyone seeking motivation anchored in storytelling and practical philosophy, especially if you appreciate learning through historical context and personal transformation.
by Brendon Burchard·
by Brendon Burchard·
When Brendon Burchard set out to understand why some people sustain success and happiness while others don't, he distilled his findings into six deliberate habits that anyone can adopt. You learn to seek clarity in your goals, generate energy to sustain effort, raise your sense of necessity to push through challenges, increase productivity, develop influence over others, and demonstrate courage in the face of fear. The book offers practical exercises and scientific insights, such as ways to measure your progress through a free professional assessment included with the text. If you're looking to elevate your performance across career and personal life with habits grounded in research, this book provides a straightforward blueprint.
Recommended by Keith Mccullough
CEO, Hedgeye Risk Management
“Great 👍 book” (from X)
by Dan Sullivan, Dr. Benjamin Hardy·
by Dan Sullivan, Dr. Benjamin Hardy·
When Dan Sullivan first articulated the distinction between "The Gap" and "The Gain," he tapped into a psychological pattern that traps many high achievers in dissatisfaction. Drawing on decades coaching entrepreneurs, Sullivan and co-author Dr. Benjamin Hardy explore how measuring progress against your past self, rather than an ever-elusive ideal, fosters motivation and confidence. Through examples and practical reflections, you learn to reframe your mindset, appreciating real progress to boost happiness and success. This shift particularly benefits ambitious professionals grappling with constant self-criticism and those seeking a sustainable approach to personal and professional growth.
Recommended by Mark Cuban
Shark Investor, Dallas Mavericks Owner
“Daymond knows how to make things happen. He knows the difference between a want-repreneur and an entrepreneur, and he lays it out for us in these pages. What a kick it is to read over his shoulder as he shares his hard-won wisdom. This guy built an empire from the streets of Hollis, Queens, and here he compares notes with other visionaries who've also found ways to beat the odds and make it to the top. His new book is so inspiring, so insightful, so invigorating... I'm glad that he took the time to share this mindset with the world”
by Daymond John, Daniel Paisner·
by Daymond John, Daniel Paisner·
Daymond John's decades of entrepreneurial experience shaped this book into a candid exploration of how starting with limited resources can fuel creative problem-solving and drive success. Drawing from his journey launching FUBU with just a $40 budget, John reveals why being broke forces you to innovate, connect authentically with customers, and leverage every available asset strategically. You’ll encounter stories like Steve Aoki turning small gigs into global fame and an 11-year-old building a clothing line with minimal tools, illustrating that financial constraints often spark the most inventive solutions. This book is a solid guide for anyone seeking to transform scarcity into a competitive edge, especially aspiring entrepreneurs ready to hustle smartly.
by Scott Alexander, Dave Ramsey
by Scott Alexander, Dave Ramsey
What started as Scott Alexander's personal challenge to unlock relentless drive became a concise guide urging you to adopt the mindset of a rhinoceros—bold, persistent, and fearless. This book breaks down what it means to charge full speed toward opportunities, teaching you to harness audacity and maintain unwavering focus in six key life areas, from financial success to personal well-being. With just 80 pages, it distills success into tangible attitudes and behaviors, showing you how to persist without worry and approach goals with a tenacity that makes progress inevitable. If you want a straightforward, metaphor-driven push to overcome hesitation and embrace action, this book offers a unique, energizing perspective.
Recommended by Gaurav Munjal
Founder, Unacademy Group
“@pratshukla Amazing Book!” (from X)
by Tim S. Grover, Shari Wenk·
by Tim S. Grover, Shari Wenk·
When Tim S. Grover first developed his approach, he was driven by decades of coaching elite athletes like Michael Jordan and Kobe Bryant to conquer mental barriers and win relentlessly. This book teaches you 13 core principles that cut through motivational clichés to reveal what it truly takes to dominate any competitive arena, whether sports, business, or leadership. You’ll gain insights on cultivating unbreakable focus, embracing brutal reality, and sustaining peak performance beyond momentary victories. If you crave more than just success stories and want a mindset tuned for relentless achievement, this book speaks directly to that ambition, though it’s less suited for casual readers seeking gentle encouragement.
by Napoleon Hill
by Napoleon Hill
When Napoleon Hill first realized the power of focused thought in shaping personal outcomes, he compiled his insights into The Law of Success In Sixteen Lessons. This book takes you through a structured course that covers essential traits such as self-confidence, initiative, and cooperation, all aimed at helping you cultivate success in your personal and professional life. You learn about practical concepts like the "Master Mind" group and the importance of a definite chief aim, which Hill argues are crucial for achieving your goals. Ideal for those serious about personal development, this book offers a historical perspective on success principles that remain relevant today.
Recommended by Zach Humphries
Crypto content creator and NFT founder
“Don’t sleep on the power of the compound effect. Great book to read!” (from X)
What started as Darren Hardy's extensive journey through the personal growth and success industry became a distilled guide to achieving extraordinary results. Drawing from over 25 years leading SUCCESS Magazine and interviewing top entrepreneurs like Jeff Bezos and Elon Musk, Hardy reveals how small, consistent choices accumulate to create massive outcomes. You learn to identify and eliminate hidden bad habits, harness momentum, and apply the "No. 1 strategy" for winning against competitors, even if they seem smarter or more talented. This book is geared toward anyone serious about transforming their habits and mindset to reach lasting success, especially those ready to commit to disciplined, incremental change.
by Dr. Bob Rotella, Bob Cullen·
by Dr. Bob Rotella, Bob Cullen·
Dr. Bob Rotella's decades-long tenure as a sports psychologist for elite athletes and executives led to this insightful exploration of mental strategies for success beyond sports. You learn how to cultivate confidence, overcome mental barriers, and persevere through setbacks by reshaping your self-image—a theme woven through detailed case studies rather than abstract theories. The book shares practical lessons on commitment and resilience applicable in business, relationships, and personal challenges alike. If you seek to understand how mindset influences achievement under pressure, this book offers grounded perspectives that can reshape your approach to obstacles and goals.
by John C. Maxwell·
by John C. Maxwell·
John C. Maxwell, a seasoned leadership expert known for training millions globally, wrote this book to reshape how you perceive failure. He argues that failure isn’t a dead-end but a necessary step toward success, revealing the common reasons people stumble and how to transform setbacks into progress. You’ll learn to master your fear of failure and leverage mistakes as lessons rather than obstacles, with practical insights scattered throughout chapters like mastering fear and turning negatives into positives. This book suits anyone ready to shift their mindset from fearing failure to using it as a foundation for growth and achievement.
Recommended by Cz Binance
CEO at Binance
“@huobi great book(s), read all of Gladwell's books.” (from X)
by Malcolm Gladwell·
by Malcolm Gladwell·
Malcolm Gladwell challenges the conventional wisdom that success hinges solely on personal traits, instead uncovering how culture, family background, and unique opportunities shape high achievers. Drawing from stories of figures like Bill Gates and the Beatles, he reveals surprising factors such as the "10,000-Hour Rule" for mastering skills and the critical role of timing and community. You’ll gain fresh perspectives on what actually drives achievement beyond talent or effort. This book suits anyone curious about the hidden patterns behind success, though those seeking direct how-to guides might look elsewhere.
Recommended by Ryan Holiday
Media strategist, former American Apparel marketing director
“Brad Stulberg is one of my favorite writers about two of my favorite topics: physical and mental performance. This book brings them together.”
by Brad Stulberg, Steve Magness·
by Brad Stulberg, Steve Magness·
When Brad Stulberg and Steve Magness teamed up, they brought together a unique blend of scientific research and coaching experience to challenge traditional views on success. You’ll find yourself exploring how periods of intense focus balanced with rest can unlock sustained high performance, drawing on examples from Olympic athletes to creative professionals. The book goes beyond clichés, explaining how to prime both body and mind, and how embracing a purpose larger than yourself can fuel motivation. If you’re aiming to elevate your personal or professional game without burning out, this book gives you concrete frameworks to rethink your approach and habits.
Recommended by Simon Sinek
Author of "Start With Why", Motivational Speaker
“There is a new breed of CEO taking over the business world. The blustery, chest-beating CEOs who act like they make no mistakes are being replaced by CEOs who talk about their feelings, lead with curiosity and are willing to work on themselves...and Steven Bartlett is leading the revolution! The Diary Of A CEO is an essential companion for any leader who wants to take themselves on and lead us into the next generation.”
by Steven Bartlett·
by Steven Bartlett·
Steven Bartlett’s experience as a serial entrepreneur and podcast host shapes this book into a set of 33 guiding principles rooted in psychology and behavioral science. You’ll explore how unconventional approaches to leadership and success differ from traditional models, with insights drawn from Bartlett’s own journey and interviews with top entrepreneurs and creatives. The book offers practical frameworks for mastering personal potential and navigating competitive business landscapes, such as embracing vulnerability and leading with curiosity. It suits anyone ready to challenge norms and pursue meaningful achievement, though those seeking simple quick fixes may find its depth demands reflection and commitment.
Conclusion
The common thread among these 18 books is their focus on proven, actionable principles that have helped countless readers achieve success. Themes like cultivating a growth mindset, mastering habits, embracing failure as a stepping stone, and leveraging relationships emerge repeatedly, reflecting what truly moves the needle.
If you prefer proven methods grounded in psychology and habit science, start with Carol Dweck’s "Mindset" and Darren Hardy’s "The Compound Effect." For validated approaches to leadership and influence, combine "What Got You Here Won't Get You There" with Adam Grant’s "Give and Take." Those drawn to entrepreneurial grit and bold action will find "The Power of Broke" and "Rhinoceros Success" especially compelling.
Alternatively, you can create a personalized Success book to combine proven methods with your unique needs. These widely-adopted approaches have helped many readers succeed and can guide you to your next level of achievement.
Frequently Asked Questions
I'm overwhelmed by choice – which book should I start with?
Start with "Mindset" by Carol Dweck if you want foundational insight into how your beliefs shape success. It’s widely recommended by leaders like Satya Nadella and sets the stage for all other success principles.
Are these books too advanced for someone new to Success?
Not at all. Many, such as "The Traveler's Gift" and "Failing Forward," offer accessible lessons perfect for beginners, while others provide deeper strategies as you grow in your journey.
What’s the best order to read these books?
Begin with mindset-focused books like "Mindset," then explore habit and behavior change titles such as "High Performance Habits" and "The Compound Effect." Follow with leadership and resilience books for advanced insights.
Do I really need to read all of these, or can I just pick one?
You can certainly pick one that fits your current goals. Each book stands strong on its own, but combining them offers a richer, multi-dimensional understanding of success.
Which book gives the most actionable advice I can use right away?
"High Performance Habits" by Brendon Burchard offers clear, research-backed practices you can apply immediately to boost productivity and focus.
How can a personalized Success book help me alongside these expert picks?
Personalized books complement expert recommendations by tailoring proven strategies to your unique background and goals, saving time and increasing relevance. Explore creating your own custom Success book for targeted guidance.
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